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NewsJaguar to Reveal New Electric GT in U.S. as Their First New...

Jaguar to Reveal New Electric GT in U.S. as Their First New Upscale Brand Model

JLR no longer wants to compete with Benz and BMW, they want Bentley and Porsche

Jaguar Land Rover (JLR) is about to introduce its new electric GT in the U.S. market. This new vehicle will be the first from the British automaker as it attempts to position itself in the ultraluxury electric vehicle market alongside brands such as Bentley and Porsche.

Jaguar Aims to Retire All of Its Current Models to Make Way for New EVs

Jaguar Land Rover CEO Adrian Mardell announced that the concept for the new battery-electric GT would be showcased in the U.S. later this year. This sedan is scheduled to go on sale next year, with a starting price exceeding $125,000 US (more than $170,000 CDN).

The forthcoming electric GT is the first of three new models to be built on the Jaguar Electrified Architecture platform. This dedicated electric vehicle architecture will allow Jaguar to return to its core values, described by Mardell as “exuberant, progressive, and bold.” Unlike current Jaguar models, which share platforms with smaller Range Rover and Land Rover models, the new architecture will be unique to Jaguar.

Although specific details about the U.S. unveiling were not disclosed, Jaguar Land Rover views the U.S. as a pivotal market for Jaguar’s electric relaunch, aiming to compete directly with ultraluxury brands rather than mainstream luxury manufacturers like Mercedes-Benz and BMW. This strategy harks back to Jaguar’s success in the 1990s, when the brand effectively targeted affluent American buyers.

Richard Molyneux, JLR’s finance chief, shared with investors that the “completely reimagined” brand relaunch would commence this summer. The new GT is touted to be unprecedented, drawing inspiration from Jaguar’s iconic models like the E-Type sports car. Chief Creative Officer Gerry McGovern emphasized the unique design of the new GT, promising a “jaw-dropping” appearance and a range of over 430 miles (690 km), as reported by Automotive News. Additionally, special editions, potentially under the name Panthera, are expected to further elevate the brand’s exclusivity and pricing.

Jaguar plans to phase out its combustion engine vehicles as part of this electric transformation, although a specific timeline has not been discussed.


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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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