Monday, June 17, 2024
NewsJeep 20th Anniversary Rubicon Gets Available 37s for First Time

Jeep 20th Anniversary Rubicon Gets Available 37s for First Time

20 years of the Rubicon party

  • 20 years of Rubicon, so Jeep brought stickers

  • 4xe and 392 models get loads of good extras


It’s been 20 years since Jeep revealed the Wrangler Rubicon, its ultimate off-road SUV. So of course it’s getting a special edition. The 20th Anniversary Wrangler Rubicon with all-new off-road gear and the first Jeep factory air compressor. Available on 4xe and 392 models.

“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet – the Jeep Wrangler Rubicon – and overdelivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America.

Today, he says, Rubicon trims make up a quarter of all Jeep Wrangler sales, an impressive number.

The 20th Anniversary 4xe models get a new interpretation of the Jeep grille, as well as 20th Anniversary hood stickers, shifter medallion, and plaque on the tailgate. Functional upgrades include 33-inch BFG tires on beadlock-capable wheels, an 83-piece tool kit in a canvas bag, front off-road camera, rock sliders, Gorilla Glass windshield, and a half-inch suspension lift.

Wrangler 392 models get the Xtreme Recon package with 35-inch rubber, 4.56 rear axle, tire relocation kit, and hinge gate reinforcement. They also get the 20th-anniversary badging but in bronze instead of the 4xe’s electric blue. The 392s will have Gorilla Glass, the tool kit, rock sliders, and the other perks, but they’ll also come with the new Mopar air compressor.

In partnership with American Expedition Vehicles, 150 versions of the Rubicon 20th Anniversary edition will get a Level II upfit. That gives the Jeep 37s for the first time, along with a Warn winch, AEV wheels and suspension, off-road lights, bumpers, and loads more AEV goodies.

In the US, the AEV kit will add $21,983 to the 4xe and $20,137 for 392. The MSRP for the base models is $69,585 for a 4xe and $90,895 for the 392, with orders opening this month.

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