Winner will get a new Jeep model of their choice worth up to $50,000
Contest open to residents of the US only
Entries will be judged on creativity, originality, how actionable it is and how well it represents the Jeep brand
Jeep is going ahead with its Easter egg contest where one lucky winner will win a new Jeep model valued at up to $50,000. All you have to do to win is give the idea for a future model’s signature Easter egg.
Jeep Easter eggs have become quite a thing in the automotive industry. They are unique designs found in and around Jeep models from the “Since 1941” stamp on everything from headlights to dashboards to the spider inside the Jeep Renegade’s fuel door. The current Wrangler features a Jeep climbing up a rocky slope on the corner of the windshield.
This particular Easter egg Jeep is asking fans to design will be featured on a future Jeep model, although the company didn’t specify which one. Jeep has a few products in the works including a redesigned Grand Cherokee and a brand-new Wagoneer and Grand Wagoneer three-row SUV.
“The Jeep brand’s legacy is a testament to the people who since 1941 have dedicated themselves to building SUVs engineered and designed to be the most capable in the world, and to the people who proudly own, or aspire to own, one of our vehicles,” said Christian Meunier, Global President of Jeep Brand, FCA. “With a history of nearly 80 years filled with memorable experiences past and present, we believe that the ideas submitted by our global community will be ones that only Jeep and its owners, fans and followers can uniquely tell.”
Jeep said that creativity, originality, and how well the Easter egg represents the Jeep brand would factor equally into choosing the winning design. Jeep also said the design must be actionable meaning that entries shouldn’t be too crazy.
Ideas can be submitted at TheNextJeepEasterEgg.com. The contest runs until July 2 and the winner will be announced July 31. The contest is only open to residents of the United States.