Big game ad gone for now while automaker investigates
Arrest reportedly happened months before shooting of commercial
Jeep made big waves during the Super Bowl this past weekend with an ad featuring (and scored by) musician Bruce Springsteen. Days later the spot has been pulled from the company’s YouTube and social media channels following news that the singer was arrested for driving while impaired last fall. Shortly before shooting the ad.
The first reports of the DWI for Springsteen came yesterday from TMZ, who cite law enforcement officials who said the artist was arrested November 14th at a National Recreation Area in Sandy Hook, NJ. He was cited for DWI, reckless driving, and consuming alcohol in a closed area. Springsteen has not yet been to court to address the charges.
Not long after that story broke, Jeep removed the ad and issued a statement regarding the situation. “It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” a spokesperson for Jeep said in a statement reported by multiple outlets. “But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”
Springsteen hasn’t been known to promote many commercial brands, and we can’t find another commercial featuring him, but he is generally known for having a clean image, so this likely came as a surprise to Jeep and Stellantis execs.