Friday, April 3, 2020
Auto Shows & Events Karma Automotive partners with Pininfarina for a concept

Karma Automotive partners with Pininfarina for a concept

Karma Automotive will unveil a concept from its partnership with Pininfarina at the Shanghai Auto Show in April.

A Pininfarina-designed concept will be unveiled by Karma Automotive at this year’s Auto Shanghai. The American company has lifted the veil on the first teaser of the model.

Best known for its Revero, the luxury car manufacturer will take advantage of its Shanghai Auto Show passage to reveal what it calls the “Shanghai Big Three”. These three models the brand will showcase are the concept resulting from the partnership with Pininfarina, the next generation of the Revero and the Karma Vision EV concept.

The CEO of Karma Automotive, Dr. Lance Zhou mentions, about the partnership: “Karma is united in spirit with Pininfarina through our shared commitment to stunning design, and we are excited about the reaction we anticipate the end result of our partnership will generate”.

This is the beginning of a new era for Karma that will start with the “Shanghai Big Three”. Indeed, speaking at a recent conference at the SAP Campus in Palo Alto, California, Dr. Zhou talked about page the company will turn at the Shanghai Show.

“Karma is a luxury automaker but we are not just a luxury automaker. Taken together, Karma’s Shanghai Big Three represents our transformation from an old-value car manufacturer to a company building long-term value in part by becoming an open-platform luxury high-tech automotive incubator,” said Zhou.

The Karma Revero’s next generation, although being only unveiled next April, will be sold in the second half of this year in the 18 dealers affiliated to the brand.

To complete the trio, the Karma Vision concept is “a signpost to the company’s future” and aims to provide insight into the manufacturer’s long-term direction.

“Our New Dawn represents Karma’s short, medium and long-term product direction,” said Zhou. “We have a solid product plan that spans the next decade and relationships with the right partners who are helping us accelerate technology and product development.”

More details on these three models will be announced in mid-April during the brand’s press conference at Auto Shanghai 2019.

Karma Vision Concept Teaser
Karma Vision Concept | Photo: Karma Automotive

Trending Now

We Want To Know What Volkswagen’s Plans Are For The “Peak Edition” Trademark Filing

Trademark filing for “Peak Edition” for the US was done on March 25th. “Peak Edition” likely refers to the ID. R race car,...

BMW Isn’t Done With Hydrogen : The BMW i Hydrogen NEXT

Hydrogen technology jointly developed with Toyota. Total system output is 374-horsepower. Hydrogen fuel cell technology is only one powertrain option for BMW going...

LEGO Technic Introduces Dom’s Dodge Charger From Fast & Furious

This is the first LEGO/Universal collaboration. Because this is a Technic, the Charger’s got lots of moving parts. Priced at $99,99 USD and...

Teased Hyundai Palisade N Shouldn’t Be An April Fools Joke

Hyundai teases Palisade N on its Instagram account The Hyundai Palisade is a decent three-row mid-size SUV quite capable of playing in the same...

This Is The All-New 2021 Genesis G80 Sedan

The all-new Genesis G80 was digitally revealed last night in South Korea. This is the third generation of this midsize luxury sedan. The...

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.