Thursday, February 22, 2024
News Kia Deliberately Holding Back Deliveries: Report

Kia Deliberately Holding Back Deliveries: Report

Expect more delays for new Kia vehicles

  • Regional manager told dealer reps of delays

  • Report says concern is overly high sales

Kia Canada is in hot water after a new report from CBC claims the company is deliberately holding back vehicles instead of delivering them to customers.

The report from CBC Go Public cites a video where Kia regional manager Vince Capicotto is addressing dealer reps in a call that happened on November 17th.

According to the report, Capicotto told dealer reps that only some vehicles would be delivered to dealers by the end of the year. For the last six weeks of the year, the rest would sit on storage lots including a compound near Kitchener, ON. where they would sit until they were sent to dealers at the start of 2024.

The reason: “to avoid appearing too successful in the eyes of headquarters in Korea,” says the report. Kia Canada has already hit its sales targets for 2023, and is worried about a budget cut from corporate in Korea should they have too successful of a year.

The CBC said that Kia Canada declined an interview and did not answer Go Public’s questions. A spokesperson said in a written statement that they could not comment on “confidential internal business matters.”

CBC spoke with several customers upset by the plan, some of whom had been waiting for cars since 2022. It also spoke with dealer staff who expressed similar concerns for their customers and for lost sales.


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