Kia will launch seven dedicated electric vehicles worldwide by 2027.
A range of PBVs, or Purpose Built Vehicles, will cater to commercial customers and fleets.
The first dedicated BEV, code-named CV, will be unveiled in Q1 2021.
Kia Motors is dead, long live Kia. The Korean brand is reinventing itself, and like many other automakers, it’s looking towards the future with a comprehensive electrification push. And while it’s at it, a new logo was recently unveiled, it’s pushing a new slogan titled “Movement That Inspires” along with a new design language.
By removing the word “Motor” in its name, the company seeks to “expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.” Although electrification still involves motors, the emphasis is no longer on what’s under the hood of cars and trucks—or what’s underneath in the case of EVs.
So, Kia is moving ahead with its Plan S long-term strategy which not only includes electric vehicles, but also sustainable manufacturing using recyclable materials and renewable energy sources.
Led by Karim Habib, who joined Kia in September 2019 as Senior Vice President and Head of Design Center, the brand will soon present its new design philosophy as its first dedicated battery electric vehicle will unveiled in the first quarter of 2021. To clarify, the current EVs in the lineup, the Kia Soul EV and the Kia Niro EV, are also available with internal combustion engines.
That first dedicated BEV, which is code-named CV for now and will boast a driving range of more than 500 kilometres, is one of seven that will launch by 2027, riding on parent company Hyundai Motor’s new E-GMP platform, which will consist of passenger cars, crossovers and multipurpose vehicles of various sizes. Not all these models will be available in all markets, though, so it remains to see what the North American market will be getting.
Kia will also be catering to commercial customers with a new range of PBVs, or Purpose Built Vehicles. They will be built on customizable skateboard platforms, with modular bodies developed for specific needs of corporate and fleet customers. These could range from delivery vehicles to autonomous ride-sharing vehicles.
Kia is expecting to grab a 6.6% share of the global EV market by 2025 and 500,000 global annual sales by 2026.
As for Kia’s new logo, it will be presented in two colours—Midnight Black and Arctic White—although warm colours will surround it in advertising and marketing material. The first models to wear the new logo are the upcoming Kia CV and the next-generation Kia Carnival minivan scheduled to arrive in the second quarter of 2021.