Monday, August 2, 2021
News Kia Reveals Big EV Plans For The Future

Kia Reveals Big EV Plans For The Future

Plans involve many more EVs including a production version of the lovely Imagine Concept.

  • Kia will have both dedicated EV and flexible EV/ICE platforms.
  • Of the many new EVs on the way, the Kia Imagine Concept will be one of them.
  • Kia plans to nearly triple EV and PHEV sales in 2020 over 2021.

Every automaker has big EV plans for the near future. Only days from 2020, 2021 and 2022 and suddenly much closer as are the new European Union CO2 emissions limits. Come next year, if a given auto manufacturer does not meet CO2 targets, they will have to pay huge fines. Kia does not intend to pay these fines as they have a plan.

In a fairly candid and open interview with Automotive News Europe, Emilio Herrera, Kia Europe’s COO, answers brief questions with straight answers. The gist of the discussion surrounds Kia’s plans to launch an EV or a PHEV in nearly all the segments in which they compete. Hybrids also still have an important role to play but the true challenge will come from making the smaller-sized vehicles profitable.

In many European markets, A- and B-segment cars (mini-compact or microcar and subcompacts) remains extremely popular for their size and affordability. In the story, Herrera notes that it will take a long time for an electric Picanto microcar to sell for the price of a current petrol-powered one which retails for 10,000 euros. Given that a large part of EV and PHEV sales depend on government incentives, if the incentives run dry, sales will take a tumble.

In the near future, demand for electrified vehicles is expected to increase. This is why Kia has managed to secure more battery supply from local companies in South Korea, on top of their existing deals with LG Chem and SK Innovation.

They will also have many new models on the way including a production car based the very attractive Imagine concept for 2021. The pipeline also holds the XCeed and the Ceed Sportswagon, on top of the Niro and Optima as PHEVs. A plug-in hybrid and a hybrid version of the next-generation Sorento are on the way next year as well.

Kia 'Imagine by Kia' Electric Concept Car
Kia ‘Imagine by Kia’ Electric Concept Car | Photo: Kia

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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