CV EV sets off Plan S
New sales ideas, more EV infrastructure
Kia wants to accelerate its transition to EVs, making them 25 percent of global sales by 2029. The first stage of that has just been revealed, with seven new dedicated EVs across multiple segments as well as a change in the sales process to better showcase EVs. All by 2027, the first one next year and showing Kia’s latest design direction.
The plan was unveiled yesterday by Kia President and CEO Ho Sung Song at an event at the brand’s Hwasung plant. “Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV,” said Song. “Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for BEVs to account for 25 percent of our total worldwide sales by 2029.”
It’s called Plan S, a name announced earlier this year, to have 11 total battery EVs by 2025 and have those make up 20 percent of sales in what it calls “advanced markets.” That means here, Korea, and Europe.
First up of the seven new Plan S models is named the CV, set to launch next year, and “encapsulate the brand’s attitude towards innovation and change.” It will have an EV-focused new design language, and Kia says it will offer best-in-class spaciousness on a new electric platform. Kia says there will be models for cities, long trips, and performance driving.
Recognizing the differing concerns and needs of EV buyers, Kia is looking to new and innovative EV sales practices. It is looking at subscription services for more diverse buying options, and even EV battery leasing and rental programs as well as other second-life battery business cases.
Kia will also up its EV infrastructure, adding 600 EV workbays by end of year, and more than 2,000 by 2023, with new training programs. Kia is also continuing to look at charging infrastructure expansion.
While giving us only silhouettes of the seven new EVs, it looks most of the new Kias will be some sort of crossover. At least six of the seven appear to have the upright roofline that marks the crossover, though a couple could be hatchbacks. We’ll have to wait and see on the CV.