Friday, May 24, 2024
NewsKia's midsize pickup truck will be called Tasman

Kia’s midsize pickup truck will be called Tasman

  • Don’t expect this new model in North America; chances are very slim.

  • Kia is at work on a fully electric pickup truck for our market.


For some months now, Kia has been busy fine-tuning its new midsize pickup truck. The disguised pickup has been spotted on several occasions around the globe, confirming that a reveal is imminent. However, as of today, the name of the vehicle is known. Indeed, strategists from the Korean division have released this short video announcing the arrival of the Tasman for model year 2025.

The new model will have the onerous task of taking on established models such as the Toyota HiLux, Ford Ranger and Isuzu D-Max, three trucks that are quite successful outside North America.  Let’s not forget that Ford and Toyota market distinct variants of the Ford Ranger and Toyota Tacoma sold here.

Kia’s pickup truck will be called Tasman | Photo: Kia via YouTube

At the time of writing, it would be surprising if Kia approved the addition of this truck to its North American fleet, not least because of the 25% tax imposed by the American government on trucks assembled outside the USA. Unless, that is, a change of heart prompts the brand’s management to produce the new pickup in the United States.

Another element that should keep the new Tasman off North American roads is its 2.2-liter turbodiesel engine. Small diesel trucks are still quite rare on the local market, and the mere mention of the word “diesel” scares the executives of manufacturers established in North America since the 2015 Dieselgate.

Fortunately, Kia isn’t giving up the idea of playing spoilsport in the lucrative pickup segment in North America, since an electric model based on the Hyundai Group’s global platform, also known as E-GMP (for Electric-Global Modular Platform), is currently being considered by the brand’s top brass. We’ll just have to wait a bit longer to see if that materializes in this part of the world.


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