Friday, June 9, 2023
News Lamborghini Celebrates 20,000 Urus SUVs

Lamborghini Celebrates 20,000 Urus SUVs

The Lamborghini Urus is an unprecedented success for the automaker


  • Production began in 2018.

  • The 20,000th Urus is Viola Mithras with black calipers and a panoramic roof and is headed to Azerbaijan.

  • Lambo also recently celebrated the production of the 20,000th Huracán.


There was never any doubt that the Urus was going to be a smash hit for Lamborghini. It’s unknown if they would have guessed that the 20,000th example would have rolled off the assembly line in only four short years.

Lamborghini Urus | Photo: Lamborghini

The plan was to double Lambo’s sales volume and they put nearly everything they had into designing the super-SUV, so it was a sure-bet-winner. The 20,000th Urus is painted a sublime Viola Mithras, one of the most popular exterior Ad Personam colors available for the Urus.

“From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini, born from our super sports heritage and the world’s first Super SUV, the LM 002,” said Stephan Winkelmann, Automobili Lamborghini Chairman and CEO. “The Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.”

Lamborghini has Built Huracán Number 20,000

The Lamborghini Urus is a land rocket thanks to its 4.0 litre twin-turbo V8 engine that produces 650 HP at 6,000 rpm and 850 Nm of torque from 2,250 rpm. It features four-wheel drive and four-wheel steering and launches to 100 km/h from not in 3.6 seconds.

Lamborghini Urus | Photo: Lamborghini

Trending Now

One Last Time: Dodge Challenger Hellcat with a Stick

The manual transmission option was pulled from the Challenger Hellcat in the US in 2021. Based on Dodge Canada’s website, it was offered...

Toyota Bringing Land Cruiser Prado to North America: Report

Land Cruiser left North American market in 2021 Prado is the Toyota version of Lexus GX If you're missing the Toyota Land Cruiser, you're...

thedrive: Ram Rampage confirmed for North America

The small pickup should be added to the North American lineup. Production is currently in Brasil. Ram has not offered a small pickup...

Aston Martin will Announce its Plans for the Next Five Years on June 27

These plans include fully electric vehicles alongside plug-in hybrids and traditional gasoline-powered models. The first Aston Martin electric vehicle is scheduled to arrive...

Affordable Electric Vehicles Still a Distant Dream, Despite Achieving Price Parity with ICEs by 2026

Ford sees price parity by 2026. GM predicts affordability sometime around 2030, or later. Despite optimistic predictions from top industry executives, the affordability of...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.