More than half of 2021 already spoken for
Sales down 9 percent despite being shuttered for 20 percent of year
After factory shutdowns and poor sales in the first half of 2020, Lamborghini came back strong and set a record second-half for sales. With those sales clearly production-limited, more than half of 2021’s capacity is already sold out.
70 days of production shutdown because of Italy’s coronavirus pounding is the reason for the nine percent drop in sales for 2020 compared with 2019, Lamborghini says. Still, they were able to deliver 7,430 raging bulls, setting a six-month sales record in the second half of the year in the process.
The US was the top spot for Lambo sales with 2,224, followed by China (604), Japan (600), and the UK (517). The biggest growth for the company was in South Korea where 303 units were sold, up 25 percent and almost enough to catch the brand’s home market of Italy.
Lamborghini says that more than half of 2021’s planned production has already been assigned an order, so the cars are largely sold. It hasn’t said how many models it expects to build, but the company came close to 9,000 in 2019 and may be targeting that again.
The automaker also marked 490 race cars produced by the Squadra Corse motorsports department since 2009 as well as the 50th anniversary of the Urraco and Jarama GT as well as 30 years of Diablo.