Land Rover Discovery SVX Cancelled

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Land Rover Discovery SVX
Land Rover Discovery SVX | Photo: Land Rover

The Land Rover SVX vehicles were to be to the brand’s specialty off-road vehicles. The termination signifies that the Discovery SVX concept will not see production.

The SVX vehicles, like the SVR and SVAutobiography trims, are part of JLR’s Special Vehicle Operations (SVO) and however promising and logical SVX seemed, those in power decided to cancel the project.

The Land Rover Discovery SVX concept, revealed at the 2017 Frankfurt Auto Show seemed so right it hurt. For the concept, JLR set the truck up with a lifted suspension with long-travel dampers, 20-inch wheels with large Goodyear Wrangler A/T and best of all, a supercharged 5.0-liter V8 good for 518 horsepower and 461 pound-feet of torque.

Land Rover Discovery SVX
Land Rover Discovery SVX | Photo: Land Rover

The reasons for the end of such a cool and logical-for-Land Rover vehicle are numerous. One revolves around the V8 getting on in age and relevance – there are rumors that JLR is contemplating BMW’s 4.4-litre V8 for future products. JLR has recently introduced an Ingenium straight-6-cylinder engine for the Range Rover Sport HST and it seems to be quite a winner.

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Another area of concern for JLR, and Tata, is the British luxury brand’s sup-par performance sales-wise around the Globe. Tata has invested loads of money into the company which so far has not reached its sales and profitability objectives.

Land Rover Discovery SVX
Land Rover Discovery SVX | Photo: Land Rover
Land Rover Discovery SVX
Land Rover Discovery SVX | Photo: Land Rover

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