Sunday, June 13, 2021
News Land Rover Loses Defender Trademark Appeal

Land Rover Loses Defender Trademark Appeal

Jaguar Land Rover lose appeal over Defender's not-trademark shape

  • Ineos Grenadier was supposed to be a Defender, rather than a copy

  • Billionaire wanted an off-roader that kept the Rover’s skillset


The original boxy Land Rover Defender is one of the most recognized shapes in the automotive world, at least in the markets where it was sold. But the automaker has just lost a court bid to get the trademark rights on that now-discontinued shape, allowing a new company to go ahead with what is largely a copy of the classic Landie.

5 Questions About the 2020 Land Rover Defender Answered

The battle between Defender and Grenadier started back in 2016, when Jaguar Land Rover stopped making the Defender after 67 years. Billionaire Jim Ratcliffe tried to buy the tooling to make a continuation of the vehicle and JLR said no. So Ratcliffe decided to build his own, dubbed the Ineos Grenadier.

Since the Grenadier didn’t look much different from the Defender, JLR went to the UK Intellectual Property Office, and then to UK court. In the company’s latest appeal, Automotive News reports, the court found against JLR. The judge in the case upheld the IP office’s findings that the differences between Defender and Grenadier “may be unimportant, or may not even register, with average consumers.” That’s even if they’re readily apparent to any car spotters.

In short, it’s not that they look the same, it’s partly because they look the same. The IP Office had found that the difference and the shapes of the Defender weren’t distinct enough.

The Ineos Grenadier, now expected to be powered by BMW six-cylinder engines, is still looking for a factory after reports Ineos was looking to buy the former Smart factory in France rather than setting up production in Wales as previously expected.

Trending Now

Fisker Announces Climate-Neutral Car Goal

Fisker wants zero net emissions from mine to junkyard Goal is for car by 2027 Automaker Fisker has set a new climate target. The...

Bugatti Makes Chiron Sleeker, Slipperier, More Powerful with New Super Sport

Top Speed of 440 km/h Long-tail design can run at top speed with more stability Bugatti has just launched the Chiron Super Sport. A...

Jeep Prices Three-Row 2021 Grand Cherokee L From $37k

New Grand Cherokee L hits dealers this quarter Ranges from under $37k to more than $65 Jeep has priced the 2021 Grand Cherokee L....

Chip Shortage at Lowest Point, VW Exec Expects Improvements for Q3

Millions of units of lost production over shortage of key components Volkswagen examining supply chain to help prevent recurrence For automakers scrambling to find...

2022 Lexus NX Makes World Debut

The 2022 Lexus NX is available with one of four new powertrains, including a plug-in hybrid variant. The crossover gets an all-new infotainment...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.