Monday, December 16, 2019
News Lee Iacocca Passes Away Aged 94

Lee Iacocca Passes Away Aged 94

One of the most influential figures in the automotive has passed away. Lee Iacocca was best known for fathering the Ford Mustang and saving Chrysler.

Of the many icons in the automotive world, few others have left a mark that is very visible some 55 years later. Designing and launching the 1964 ½ Ford Mustang is his greatest gift to the car world. It cemented his place in the history books and allowed him to earn the top spot at Ford in late 1970.

But his most important work came from saving Chrysler. In 1979, Lee Iacocca was tasked with saving the ailing Chrysler Corporation and that he did by securing and pre-emptively repaying federal loans. While here, he oversaw the introduction of the magic wagon, the Chrysler minivan, and the famously disposable yet high-selling K Car and all its variations.

Chrysler’s good fortunes went south by the end of the 80s. He dug in his heals and when 1992 rolled around and the coffers were filling up, he left his post. This was when the cab-forward concept and LX-platform cars were being launched. They turned out to be less than stellar products but money was made.

Mister Iacocca wrote a few books including “Where Have All the Leaders Gone?” which although more than 10 years old is still a good read if the car business happens to be your passion.

Mr. Iacocca passed away from complications from Parkinson’s disease at his home in Los Angeles. Thank you for your passion Sir and Godspeed!

Lee Iacocca introduces the new 1965 Ford Mustang to the media in the Ford Pavilion at the 1964 World's Fair in New York
Lee Iacocca introduces the new 1965 Ford Mustang to the media in the Ford Pavilion at the 1964 World’s Fair in New York | Photo: Ford

Lee Iacocca, then chairman of Chrysler Corporation, introduced the company's new breed of garageable 1984 front-wheel-drive family wagons and vans, the Plymouth Voyager, Dodge Caravan and Dodge Mini Ram Van
Lee Iacocca, then chairman of Chrysler Corporation, introduced the company’s new breed of garageable 1984 front-wheel-drive family wagons and vans, the Plymouth Voyager, Dodge Caravan and Dodge Mini Ram Van | Photo: Chrysler

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,400 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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