Maserati will re-enter the full-size luxury SUV segment with a new Levante.
CEO rejects direct competition with Ferrari Purosangue and Lamborghini Urus.
More details are expected during Maserati’s Investor Day later this year.
Maserati has confirmed plans to return to the large luxury SUV segment with a successor to the discontinued Levante. The new luxo-performance model will be moulded around the brand’s identity rather than targeting ultra-performance rivals such as the Ferrari Purosangue or Lamborghini Urus.
Speaking during the 2026 Goodwood Festival of Speed, Maserati CEO Santo Ficili said the new SUV will reflect the company’s traditional strengths in Italian craftsmanship, elegant design, and premium interiors instead of pursuing a performance-focused positioning.
The original Levante ended production in 2024, leaving Maserati without a flagship SUV. Its departure also marked the end of the Ferrari-derived 3.8L twin-turbocharged V8 that produced up to 590 hp. The Grecale now serves as the brand’s sole SUV.
Ficili confirmed that Maserati is preparing to re-enter the big SUV market and said the company is working with a potential development partner. However, he declined to identify that partner or provide technical details about the new vehicle.
More information is expected before the end of 2026. Ficili said Maserati will hold an Investor Day in Modena later this year to outline its future product strategy, including plans for the returning Levante. The company has already confirmed that a new concept vehicle will debut in October, with the production SUV expected to follow shortly afterward.
Maserati F Tributo Special Editions | Photo: MaseratiWhile discussing the new model, Ficili repeatedly emphasized Maserati’s distinct market position. He said the company is not attempting to replicate Ferrari or Lamborghini, insisting that Maserati occupies its own space within Italian luxury through craftsmanship, balanced vehicle proportions, and refined styling.
Production methods also appear to be a key part of that strategy. Ficili highlighted the brand’s hand-built manufacturing approach in Modena, suggesting the next Levante will continue artisanal assembly and premium finishes as defining characteristics.
The CEO also reiterated his intention to preserve Maserati’s independence within Stellantis’ brand portfolio. Although he acknowledged interest in working with an external partner on the new SUV, Ficili said Maserati remains Stellantis’ only dedicated luxury marque and should continue developing products that reinforce its unique positioning.
