Lexus plans to present its next-generation battery electric vehicle (BEV) concepts at the inaugural Japan Mobility Show 2023.
Lexus reveals plans to transition to a BEV-only brand by 2035, introducing their concept lineup at the upcoming Japan Mobility Show.
The Lexus exhibit will emphasize sustainability, incorporating traditional Japanese aesthetics and bamboo material.
Attendees will have the opportunity to engage in the “Lexus Electrified VR Experience”, offering a glimpse into the future of AI-enhanced electric driving.
Lexus is preparing to showcase its vision for future electric mobility at the forthcoming Japan Mobility Show 2023, scheduled from October 26 to November 5. The highlight will be the automaker’s next-generation battery electric vehicle (BEV) concept models. These presentations will mark Lexus’s strategic direction towards becoming a wholly BEV-focused brand by the year 2035.
The Lexus exhibit, themed “Pushing the Boundaries of the Electrified Experience”, aims to harmoniously blend technology with tradition. Visitors can expect to see the integration of classic Japanese aesthetics, especially the sustainable use of bamboo, reflecting the brand’s dedication to a sustainable, carbon-neutral future.
In addition to the vehicle displays, Lexus plans to engage attendees with its interactive “Lexus Electrified VR Experience”. This virtual reality segment is designed to provide participants with a forward-looking glimpse into the world of AI-enhanced driving. The convergence of electrification and advanced AI technologies is set to promise a driving experience tailored to individual preferences, emphasizing Lexus’s pledge to nurture the relationship between vehicle, driver, and society.
A press conference is slated for October 25, 10:30 a.m. at the Lexus exhibit. Those interested can also access the conference online. The show, located at Tokyo Big Site, has exclusive invitational days on October 26-27 and will be open to the public from October 28 to November 5.