Sunday, July 25, 2021
News Lexus Unveiling New Concept, Brand Direction March 30th

Lexus Unveiling New Concept, Brand Direction March 30th

New Lexus brand strategy coming

  • Expect a new direction from Lexus to start next week

  • First model will be a concept car unveiled the same time


Lexus has just announced it is one step closer to bringing us the future of the brand. That will come at the end of the month in a digital press conference, but to tide us over there is a new teaser photo of the first concept car that will put the next generation of the brand on display.

In February, Lexus showed off the rear of the car, with a bold new Lexus letting badge and what appeared to be a semi-split rear windshield. With that photo, Lexus brand boss Koji Sato said that “this Spring, we will unveil our new brand vision, along with a new concept, which illustrates our intentions for the future and marking the beginning of the next generation of Lexus. Furthermore, we will launch the first model under our new vision within this year.”

This spring now means March 30th at 6 am Eastern when Lexus will announce what it calls its brand transformation efforts. Along with those details will come the reveal of this model, which it is for now just calling the Concept Car. The car “which symbolizes the next generation of Lexus,” is a car, which makes us surprised and optimistic since it’s not a crossover.

As far as the car itself, it looks to be a coupe with a large fin on the rear like a modern Formula 1 car. Though not as elegant as the LC, it has our full attention waiting for the proper reveal next week.

 

 

 

Trending Now

Rivian R1T Deliveries Delayed to September

Deliveries were initially expected in 2020, then June, July, and now September. The pandemic’s far-reaching effects are greater than expected. The R1S is...

2022 GMC Sierra AT4-X is on the Way

It will be a more hardcore version of the popular AT4 trim. GM trademarked AT4-X some years ago. All things off-road are trendy. The...

Volkswagen Atlas Cross Sport GT Gets Slammed on 22s and Golf R Motor

VW's Enthusiast Fleet grows with lowered and more powerful Atlas A little more R is injected into lifestyle SUV Volkswagen of America is putting...

Audi Launches All-New RS 3 Sedan, The Five-Pot Returns

RS 3 gets more torque and power under the curve Little RS adds trick rear differential with drift mode   Audi's latest pocket rocket is...

Lamborghini Has Built 15,000 Urus SUVs in Just Three Years

15k a record for Lamborghini production Fastest and highest-selling model for brand ever Purists hate that top-shelf luxury and supercar makers are building more...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.