Lexus reveals next-generation BEV concept models at JAPAN MOBILITY SHOW 2023, aiming for BEV-focus by 2035.
Booth features traditional Japanese aesthetics and sustainable materials, emphasizing a commitment to carbon neutrality.
Lexus Electrified VR Experience offers visitors an immersive glimpse into the future of electrified and AI-integrated driving.
Lexus is set to make a significant impact at the inaugural JAPAN MOBILITY SHOW 2023, taking place from October 26 to November 5 at Tokyo Big Site in Koto-ku, Tokyo. The brand has committed to showcasing its next-generation battery electric vehicle (BEV) concept models, aligning with its ambitious goal of becoming a BEV-centric brand by 2035. The unveiling aims to provide insights into Lexus’ vision for a carbon-neutral future.
Immersive Experiences and Sustainability in Focus
Lexus has dubbed its booth theme as “Pushing the Boundaries of the Electrified Experience.” The booth design incorporates traditional Japanese aesthetics and environmentally friendly materials, like sustainable bamboo, echoing the brand’s dedication to achieving a carbon-neutral society.
The exhibit will also feature a unique interactive experience: the Lexus Electrified VR Experience. Through this virtual reality (VR) driving simulator, visitors will be able to immerse themselves in a futuristic driving environment where electrification and AI technologies serve individual customer needs. This feature allows show attendees to engage in a more personalized driving experience, connecting them to what Lexus envisions as the future of mobility.
A press conference, to be led by Lexus, is slated for October 25 at 10:30 a.m. at the brand’s booth. Those unable to attend in person can catch the livestream of the event here: https://global.toyota/jp/newsroom/lexus/39888236.html. The initial two days of the show, October 26-27, are designated as Special Invitational Days, while it will be open to the general public from October 28 through to November 5.
