Lincoln’s rebadged the F-150 in the past with poor sales results.
Ford’s luxury brand will focus on SUVs.
Lincoln’s inability to successfully sell a rebranded Ford F-150 pickup has baffled most “experts” in the North American auto industry. Ford’s truck is the best-seller on the continent, is known and regarded as the elite of its kind on the market – surely slapping on a grille and badges should only help to sell more. The fact is, Lincoln will not try to sell a pickup any time soon.
The ill-fated F-150-based Lincoln Mark LT and Blackwood will go down in history as some of the most snubbed and disrespected full-size pickups ever sold in North America. Today, however, they’ve almost become collectibles given the handful that was sold when they were available new.
According to fordauthority.com, only 3,356 Blackwoods were produced in 2002, the only model year it was ever sold. The Mark LT, available between 2006 and 2008, generated only 10,274 sales. When compared to the millions of Ford F-150s sold in the same periods of time, the Lincoln pickups’ failures are monstrous.
The original reports say that, in an interview with FoMoCo Vice President and President of the North American region, Kumar Galhotra, the answer to whether or not there would be a follow-up to the Mark LT or Blackwood was quite straightforward: “No, no pickup plans for Lincoln. We‘re very focused on Lincoln SUVs, which are doing great.”