Lincoln’s limited nameplates will enable this rapid transition.
They will reveal their first all-electric model next year.
Ford Motor Company has earmarked a planned investment of more than $30 billion in electrification by 2025 and Lincoln is part of this project. As such, Ford’s luxury brand will begin selling only EVs by 2030, matching Ford of Europe’s plans to go all-in on electric vehicles at the start of the next decade.
Currently, Lincoln a PHEV version of the Aviator. It will be joined next year by their first fully electric SUV and by mid-decade, half of all Lincoln’s global sales will be EVs.
“As we accelerate Lincoln’s transformation in North America and China, there is no better time to propel the Lincoln brand forward with electrification,” said Joy Falotico, president, Lincoln. “Electrification will take Quiet Flight to a new level with the smooth, exhilarating take-off feel and serene quietness our clients expect from a Lincoln.”
These new vehicles will offer more spacious interiors akin that that of a sanctuary. Also part of these efforts will also involve the expansion of its portfolio of effortless and personalized experiences, using the Lincoln Way app to deliver an enhanced suite of connected services as it prepares for an electrified future.
“Technology allows us to enhance the traditional transaction and make the ownership experience for our clients as convenient and effortless as possible,” said Michael Sprague, North America director, Lincoln. “Meeting clients on their terms is important today, and will be even more so in a digital, connected future.”