Friday, March 24, 2023
News Lincoln Trademarks the Name “Star” for a Future EV

Lincoln Trademarks the Name “Star” for a Future EV

Lincoln will use the name Star for one of its upcoming electric vehicles.

Ford’s luxury division unveiled its latest concept last April, a purely electric crossover that is very futuristic in its approach and shows what to expect from Lincoln in the coming campaigns. In fact, no less than four electric vehicles will be introduced into the lineup by 2026.

And everything indicates that the first of this series will bear the same name as the concept shown last spring. Indeed, the FordAuthority website discovered that Lincoln had reserved the name Lincoln Star with the USPTO (United States Patent and Trademark Office) on August 9.

Of course, this filing with the U.S. office doesn’t necessarily mean that Lincoln will use the name, but let’s just say that the stars are aligned for the U.S. division to approve a production model with the Star name.

Lincoln Star Concept | Photo: Lincoln
Lincoln Star Concept | Photo: Lincoln

Remember that the Star prototype is based on Lincoln’s new electric platform, which will be able to accommodate both two-wheel drive and four-wheel drive vehicles. What’s more, the next version of the Lincoln Intelligence System, a sort of digital assistant capable of communicating with other vehicles and infrastructure in place. Like most electric vehicles on our roads, Lincoln’s architecture will be easily modular, giving the brand’s designers a lot of flexibility. So we can expect some bold vehicles.

It remains to be seen where this future Lincoln Star will fit into the brand’s lineup, which currently only includes utility vehicles. Will Lincoln strategists be tempted to bring back a sedan in this new, purely electric model to come? We’ll see in a few months, but in the meantime, we can almost predict that Lincoln won’t leave the Star name hanging. There will be – in principle at least – a Star vehicle at Lincoln.

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