New car will be priced from between $65,000 and $70,000 US.
This new car will be the final internal combustion engine from Lotus.
It will be unveiled later this year, or early in 2021.
Volume is generally a key to success for an automaker but Lotus isn’t just any big-box carmaker. Currently, it produces roughly 1,600 cars a year, or only a few hundred more than what the Volkswagen Auto Group builds in an hour. In order to elevate its numbers, Lotus will launch an entry-level daily-usable car within the next 12 months.
The last “affordable” Lotus was the Elise however it was anything but easy to live with on a daily basis. Currently, the Evora serves as the only Lotus car one can buy. That is, unless you’ve put your name on the list for one of the 130 $2 million Lotus Evija. Interestingly, Lotus’ CEO Phil Popham said that the new car will be physically inspired by the electric hypercar.
Lotus’s plant in Hethel, England, is expanding in order to meet the expected growth to will come from the new as-of-yet unnamed new car. For the moment, Lotus will stick with sports cars however Popham said that an SUV or a sport sedan may find their way in the lineup in the future.
Lotus Elise | Photo: Lotus
Lotus Evjia | Photo: Lotus
