In order to make EVs more accessible to the masses, they need to be less expensive. The 2020 Audi e-tron 50 quattro will be more affordable.
Although slated for specific European markets only for the moment, 2020 Audi e-tron 50 quattro electric SUV signals the direction in which most luxury OEMs will need to go in order to sell more of their EVs. For many, owning an Audi is more important than a 450km range.
The currently available 2019 Audi e-tron 55 quattro starts at a cool $90,000 cdn, provides 329km of range thanks to a 95kWh battery pack. The twin electric motor setup generates 355-horsepower and 415 lb.-ft. of torque. The 50 quattro’s battery shrinks to a 71kWh unit providing just shy of 300km of range based on the WLTP European standards. Based on EPA numbers, range will likely drop closer to 250km.
It is not yet known if the 2020 Audi e-tron 50 quattro will come to North America. If it does, it will need to be considerably less expensive than the 55. With our guesstimated 250km range, Audi could not dare ask more than $65,000 for such a vehicle. In fact, most $35k (before incentives) EVs currently for sale match or surpass this range. Granted, they’re not Audi but a 40% premium for a logo and extra on-board technology seems steep. And then, there’s the imminent (we think) arrival of the Tesla Model Y…
From what we’ve read and heard, many are disappointed with the 2019 Audi e-tron 55 quattro overall. For these many reasons, we think Audi will not introduce the 50 quattro and concentrate on their next-generation EVs for the US and Canada.
2020 Audi e-tron 50 quattro Photo Gallery