Monday, March 27, 2023
News Lynk & Co Wants to Enter the U.S. Market with its Next...

Lynk & Co Wants to Enter the U.S. Market with its Next Model

The next Lynk & Co model should arrive in the United States around 2025.

  • The company is owned by Geely, which also owns Polestar and Volvo.

  • The next model is expected to be based on the same platform as the Smart #1.

  • Lynk & Co wants to offer this model on a subscription basis.

After having entered the European market a while ago now, Lynk & Co wants to tackle North America with its next model.

Lynk & Co is a small Chinese-Swedish automaker that was launched back in 2016 by Geely. Currently, the company only has the 01 to offer in Europe, a small plug-in hybrid SUV based on the same platform as the Volvo XC40 Recharge and the Polestar 2.

As a follow-up to this model, the company wants to add a smaller electric SUV to its lineup which will use the new SEA platform which is already used by the Smart #1 and set to underpin the upcoming Volvo EX30.

With this yet unnamed model, Lynk & Co wants to make its entry into the North American and British markets.

Lynk & Co 01 | Photo: Lynk & Co

Due to the difficulties involved in homologating a new vehicle in the United States, a delay is to be expected between the first deliveries in the UK and those on this side of the Atlantic.

Despite very few details having been revealed at the moment, this model is reportedly quite close to production since Lynk & Co wants to launch it next year.

Another challenge the company is facing ahead of its arrival on U.S. soil is related to its intended subscription-based sales model.

Lynk & Co 01 | Photo: Lynk & Co

Indeed, the United States is very protective of traditional dealerships in terms of legislation, which makes it difficult for automakers to adopt a direct sales model which can then be modified to allow subscriptions.

In this area, Lynk & Co could receive help from Volvo and Polestar since both brands have been working to implement a similar subscription system in the U.S. for a few years already.

If all goes to plan, the upcoming electric SUV could be offered online for a monthly fee of about $580 and unlike regular leasing deals, drivers would have the option to cancel their subscription at any time with at least a month’s notice.

Source: Carscoops

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