Maserati doesn’t intend to renew its engine supply partnership with Ferrari.
Along with confirming a new Ferrari hybrid model, Ferrari CEO Louis Camilleri told investors during a Q1 call that the Italian automaker would stop supplying engines to Maserati. It appears that Maserati is the one that’s not inclined to renew the partnership.
According to Ferrari’s boss, the last Maserati to feature a Ferrari engine will arrive in 2021 or 2022. After, we’re not sure what Maserati plans to do.
The brand said earlier this week that it would not product a fully-electric engine. The news was confirmed by North American head of Maserati Al Gardner.
According to Gardner, Maserati needs the passion and excitement of a combustion engine. We think the brand needs sales more than anything else. Maserati net revenue dipped by almost 40 % through the first three months of 2019 and things don’t appear to be getting better.
FCA says it plans to renew the entire lineup by 2022 and invest heavily in branding and marketing. Gardner told Motor Trend that the problem with Maserati wasn’t the product, but rather the brand’s image and customer awareness.
Maserati recently introduced a new Levante GTS with 550 horsepower, but it will be interesting to see if that will be enough to bring attention to the brand’s most important model right now. The Levante has failed to make any kind of dent in the sales of its direct German rivals.