Wednesday, October 5, 2022
News Matthew McConaughey, Pink Mist: The 2020 Lincoln Aviator Ad

Matthew McConaughey, Pink Mist: The 2020 Lincoln Aviator Ad

The 2020 Lincoln Aviator is coming in hot with big output numbers. The ad however is pink…

We think the message is that there’s no need for a vulgar display of power, and performance. In McConaughey’s latest ad for Ford’s luxury brand, he remains just as cool and collected as always, this time at the wheel of the new 2020 Lincoln Aviator.

His words are simple but could mean a few things. He says:  “Performance comes in lots of flavors.” He goes on to describe something about an “amped-up over-tuned feeding-frenzy…” alluding to the “cause” of the pink mist. He ends on “Performance that just leaves you feeling better as a result. That’s the kind Lincoln’s about.”

At this point, it could be useful to remind you all that there are two powertrains featured with the new 2020 Lincoln Aviator. The first is a twin-turbocharged 3.0-litre V6 good for 400 horsepower and 415 lb.-ft. of torque sent to the rear or all four wheels. Alternatively, there’s a plug-in hybrid iteration powertrain that is based on the twin-turbocharged 3.0-litre V6. With the attached Lincoln electric powertrain, power rises to a formidable 494 combined horsepower and 630 lb.-ft. of torque.

2020 Lincoln Aviator promises to fly over potholes

If you’ve never heard of the “red-mist”, it’s what takes over when racing – it clouds your judgement. The pink mist could be a variation of the red mist but because McConaughey’s in a Lincoln Aviator, he doesn’t feel the need to step on it. The savings in fuel consumption and potentially avoiding a speeding ticket or a citation for reckless driving could explain why he feels better as a result of not hooning his Lincoln.

We drive the new 2020 Lincoln Aviator in a few weeks. We’ll let you know how we feel about the performance.

Trending Now

Battery Problems will Lead to a Volkswagen EV Recall

A manufacturing defect has been found in some battery cells This problem affects the ID.4 and the ID.3 Volkswagen estimates this recall to...

Valérie Limoges Makes History in the Nissan Sentra Cup

For the first time in Canadian racing history, a female driver has clinched a class title in Canadian road racing. When Quebec’s Valérie Limoges and...

The Cadillac Lyriq has Begun Making its Way to US Buyers

Cadillac has confirmed that 36 deliveries took place in the last quarter The Lyriq is the brand’s first electric vehicle and only the...

Cadillac Lyriq: Deliveries are Paused due to a Recall

The Infotainment screen can fail to boot up in some circumstances. The problem will be fixed by a software update, but owners will...

Rivian is on Track to Meet its 2022 Production Goals

The automaker’s production increased 67% during the last quarter. Rivian wants to build 25,000 vehicles in 2022. The company has now produced 14,317...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.