Tuesday, January 21, 2020
News Matthew McConaughey, Pink Mist: The 2020 Lincoln Aviator Ad

Matthew McConaughey, Pink Mist: The 2020 Lincoln Aviator Ad

The 2020 Lincoln Aviator is coming in hot with big output numbers. The ad however is pink…

We think the message is that there’s no need for a vulgar display of power, and performance. In McConaughey’s latest ad for Ford’s luxury brand, he remains just as cool and collected as always, this time at the wheel of the new 2020 Lincoln Aviator.

His words are simple but could mean a few things. He says:  “Performance comes in lots of flavors.” He goes on to describe something about an “amped-up over-tuned feeding-frenzy…” alluding to the “cause” of the pink mist. He ends on “Performance that just leaves you feeling better as a result. That’s the kind Lincoln’s about.”

At this point, it could be useful to remind you all that there are two powertrains featured with the new 2020 Lincoln Aviator. The first is a twin-turbocharged 3.0-litre V6 good for 400 horsepower and 415 lb.-ft. of torque sent to the rear or all four wheels. Alternatively, there’s a plug-in hybrid iteration powertrain that is based on the twin-turbocharged 3.0-litre V6. With the attached Lincoln electric powertrain, power rises to a formidable 494 combined horsepower and 630 lb.-ft. of torque.

2020 Lincoln Aviator promises to fly over potholes

If you’ve never heard of the “red-mist”, it’s what takes over when racing – it clouds your judgement. The pink mist could be a variation of the red mist but because McConaughey’s in a Lincoln Aviator, he doesn’t feel the need to step on it. The savings in fuel consumption and potentially avoiding a speeding ticket or a citation for reckless driving could explain why he feels better as a result of not hooning his Lincoln.

We drive the new 2020 Lincoln Aviator in a few weeks. We’ll let you know how we feel about the performance.

Trending Now

NHTSA May Investigate Tesla Models Over Sudden Unintended Acceleration Issues

Petition for the investigation Tesla involves 500,000 cars and SUVs. Tesla vehicles from 2012 through to 2019 are part of the petition. Model...

Tesla Has Plans For A Sub Model 3 Car And Responds To “Unintended Acceleration” Claims

New Sub-Tesla Model 3 would compete with the Chevy Bolt, VW ID.3 and others. Apparently, image comes from a Tesla document pertaining to...

Lamborghini Urus SUV Accounts for 60% of Lambo Sales in 2019

Lamborghini sales jumped 43% in 2019 with 8,205 total units sold worldwide Nine consecutive years of sales growth for Lamborghini Lamborghini Urus accounted...

Porsche Turbo Taycan S EPA Range Rated at 192 Miles, 307 Kilometres

EPA range for Porsche Taycan Turbo S not quite 200 miles, just over 300 kilometres Range is far below direct competitors Less range...

Next-Generation Toyota 86 And Subaru BRZ Will Get More Of What We All Want

Cars will likely be built on the TNGA Toyota platform. One engine option might be Subaru’s 2.4T from the Ascent and Legacy. Gazoo...
Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,400 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.