Friday, October 30, 2020
News Matthew McConaughey, Pink Mist: The 2020 Lincoln Aviator Ad

Matthew McConaughey, Pink Mist: The 2020 Lincoln Aviator Ad

The 2020 Lincoln Aviator is coming in hot with big output numbers. The ad however is pink…

We think the message is that there’s no need for a vulgar display of power, and performance. In McConaughey’s latest ad for Ford’s luxury brand, he remains just as cool and collected as always, this time at the wheel of the new 2020 Lincoln Aviator.

His words are simple but could mean a few things. He says:  “Performance comes in lots of flavors.” He goes on to describe something about an “amped-up over-tuned feeding-frenzy…” alluding to the “cause” of the pink mist. He ends on “Performance that just leaves you feeling better as a result. That’s the kind Lincoln’s about.”

At this point, it could be useful to remind you all that there are two powertrains featured with the new 2020 Lincoln Aviator. The first is a twin-turbocharged 3.0-litre V6 good for 400 horsepower and 415 lb.-ft. of torque sent to the rear or all four wheels. Alternatively, there’s a plug-in hybrid iteration powertrain that is based on the twin-turbocharged 3.0-litre V6. With the attached Lincoln electric powertrain, power rises to a formidable 494 combined horsepower and 630 lb.-ft. of torque.

2020 Lincoln Aviator promises to fly over potholes

If you’ve never heard of the “red-mist”, it’s what takes over when racing – it clouds your judgement. The pink mist could be a variation of the red mist but because McConaughey’s in a Lincoln Aviator, he doesn’t feel the need to step on it. The savings in fuel consumption and potentially avoiding a speeding ticket or a citation for reckless driving could explain why he feels better as a result of not hooning his Lincoln.

We drive the new 2020 Lincoln Aviator in a few weeks. We’ll let you know how we feel about the performance.

Trending Now

Aviation Edition Lexus LC Adds Carbon Fibre Winglets, Alcantara Interior

Special new wing gets help from Red Bull Aerobatic Pilot Aviation-themed LC limited to Japan Lexus is building a special run of LC500s that...

Chevrolet Electrifies 1977 K5 Blazer

Blazer-E shows off upcoming eCrate packs from Chevrolet Performance 90 percent of kit uses Bolt EV parts Chevrolet Performance is best-known for building literally...

Rimac To Crash-Test 11 C_Two Units To Prove It’s Safe

At about $2 million a copy, crash-testing is expensive… Production begins in 2021. To say that watching the video is cringe-inducing would be an...

Audi Will Take Control Of Bentley

Volkswagen is shuffling its assets to better streamline its brands. Currently, Porsche was in control of Bentley. VW is still evaluating if Lamborghini,...

Could an Escape ST Be In Ford’s Cards?

Could compete with VW Tiguan R, Hyundai Tucson N Line Platform-sharing Focus ST has 276 hp Ford is continuing to move away from cars...
Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.