Mazda North American Operations is gearing up for a major expansion with plans to launch a new electric vehicle by 2025, amidst its impressive sales growth and brand transformation.
Mazda anticipates crossing 500,000 sales by 2025 after undergoing significant brand repositioning.
The company’s market share in the U.S. has risen to its highest at 2.3%, showcasing positive growth.
Mazda’s focus on quality, dealer facility upgrades, and new product launches, such as the CX-50 and CX-90, have fueled its progress.
According to Automotive News, Mazda North America has been on a significant upward trajectory, owing to its comprehensive brand overhaul initiated in 2016, and is on track to launch a brand-new electric vehicle in 2025. The automaker’s North American wing is on course for a record-breaking year, with projected sales surpassing 350,000 vehicles in 2023 and aiming for 500,000 by 2025. Mazda’s CEO for North America, Tom Donnelly, shared these insights during a presentation on the company’s evolution.
The new Mazda MX-30 e-SkyActiv R-EV Photo: Mazda
Mazda’s dedication to its repositioning strategy is evident in its recent actions. The Japanese automaker has introduced several new crossover models, revamped its dealer facilities, and established a dedicated captive finance arm to enhance customer loyalty. The latter move, known as Mazda Financial Services, backed by Toyota Motor Credit Corp., has played a pivotal role in the brand’s market performance over the recent years. It serves as a real solution, supplanting their prior dependency on JPMorgan Chase.
Mazda MX-30 | Photo: Mazda
The company’s shift from prioritizing sheer sales volume to emphasizing quality and profitability has borne fruit. The introduction of next-gen vehicles like the Mazda3 sedan, CX-30 subcompact crossover, CX-50, and CX-90 has invigorated its U.S. market presence. Specifically, the CX-50 compact crossover, manufactured at the Mazda-Toyota joint venture factory, has added significant volume to the brand’s offering.
Another noteworthy stride for Mazda is its Retail Evolution initiative, launched in 2016. This program encouraged dealers to modernize their storefronts, fostering a more welcoming ambiance. Dealerships that embraced this change have seen their profits surge by 200%.
Mazda MX-30 | Photo: Mazda
As the automotive industry continues its shift towards electrification, Mazda’s strategy leans heavily on plug-in hybrids. However, the big news is the company’s announcement of launching a battery-electric vehicle by 2025. While specific details remain under wraps, it’s speculated that this EV might be a crossover. Meanwhile, Mazda remains devoted to expanding its range of plug-in hybrids, asserting their relevance in today’s market conditions.
