Friday, June 5, 2020
News Mazda Solidifies Plans Of Moving Upscale With New RWD Platform And More

Mazda Solidifies Plans Of Moving Upscale With New RWD Platform And More

Mazda hinted at its luxury ambitions at the launch of the new Mazda3. With big plans by 2025 for an RWD platform and inline-6-cylinder engines, it’s going to happen.

Mazda has long held aspirations of moving upscale, going as far back as the 80s and 90s when Amati (Toyota’s Lexus and Honda’s Acura) almost saw the light of day. In hindsight, pulling the plug on the program when they did was the right thing to do. They are back at it and the all-new Mazda3 is a hint of what’s to come.

It was Jalopnik that happened upon an investor presentation that clearly enumerates future plans for not only new architectures and powertrains but that the new-generation lineup of vehicles will be priced well above that of the current portfolio.

The latest collection of concepts, the RX Vision, Vision Coupe and the Shinari from nearly a decade ago, points to more than your regular affordable Mazda product. To go along with what promises to be an attractive and elegant series of new cars and SUVs, Mazda is preparing a new large architecture that will support SkyActiv-X and SkyActiv-D straight-6-cylinder engines longitudinally for RWD and AWD applications. Also part of the plan will be 48-volt mild hybrid and plug-in hybrid technologies.

At both new 2019 Mazda3 launch events, Mazda brought up “Premium” as a direction they are actively undertaking. The new 3 certainly is a premium compact car but there’s a big difference between build quality, extra technology and features and selling luxury vehicles in a considerably higher bracket.

To be quite honest, we are skeptical and not quite convinced that Mazda will succeed as a premium brand. It is true that $50,000 Mazda CX-9 Signature SUVs are selling well however a sleek AWD 4-door sedan may not find many takers with a $50k+ price tag no matter the specs. The next generation Mazda6 will surely be the next Mazda product to go Premium as the plan to implement a portion of these changes begins in 2020.

The presentation also addresses partnerships where Toyota comes up on more than one occasion. Could it be that Mazda will supply Toyota with the next generation Supra’s straight-6 engine?

The new generation of Mazda products, introduced with the new Mazda3, will be launched fully up until 2025.

Mazda Vision Coupe
Mazda Vision Coupe | Photo: Mazda

Mazda Vision Coupe
Mazda Vision Coupe | Photo: Mazda

Trending Now

2021 Ford Bronco Reveal Date Set for July 2020

The new Ford Bronco will be revealed in July The original date was scheduled for March but was postponed because of the COVID-19...

2021 Toyota Corolla Hatchback Special Edition Looks Good in Red

2021 Toyota Corolla Hatchback adds limited-run Special Edition variant. New rear-seat side airbags, blind spot monitoring now available in lower trims. Enhanced Cargo...

Tesla Roadster 0-60 Time Would Make It Fastest Production Car

The Tesla Roadster's acceleration outpaces the Porsche Taycan Turbo S and the Tesla Model S Performance. Only car to reach 60 mph in...

Nissan’s AWD Technology For Its EVs Will Be Called e-4ORCE

System uses one electric motor per axle. Depending on driving conditions, 100% of the power can go to the front or rear motor. ...

GM Will Build An Electric Van For Small Businesses

It is codenamed BV1. Production to begin in late 2021. Will share components with GM’s future electric trucks. The motivations behind this decision are...
Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,400 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.