Tuesday, March 21, 2023
News Mazda USA Boss Says the New CX-90 PHEV Addresses People’s Interest in...

Mazda USA Boss Says the New CX-90 PHEV Addresses People’s Interest in Electrification

For Mazda, PHEV technology will afford its customers a better ownership experience

  • Mazda CEO notes that the EV space is suffering growing pains.

  • PHEV technology, according to him, offers the best of both worlds.

Strong demand and interest in EVs aren’t a motivation for Mazda to yet go all-electric. On the heels of launching their latest CX-90 SUV, Mazda North America President and CEO, Jeff Guyton explains why the three-row SUV, though electrified, isn’t a fully electric vehicle.

New 2024 Mazda CX-90 Unveiled

Mazda USA Boss states the obvious when responding to the question from Yahoo Finance as to why the CX-90 is not offered as a battery-electric vehicle. Essentially, there are still too many inhibiting factors that mar the ownership experience. Issues such as range, charging, ambient weather, and temperatures are growing pains that EV owners must endure goes against, for the moment, Mazda’s premium efforts.

This does not mean that Mazda is not interested in electrifying its fleet as a BEV version of the new 2024 CX-90 was considered but the available mild-hybrid and plug-in hybrid powertrain options offer more timely solutions.

When asked about the charging infrastructure and how far we are from it sufficient, Guyton said: “I think we’re quite a ways off. And in addition to the infrastructure, nobody really understands quite yet how much supply there’s going to be of rare earths and other materials we need for electric vehicles.”

Trending Now

BMW Teases Upcoming i5 EV

It will launch alongside the next-generation 5 Series. All versions of the 5 will be electrified in some way. BMW is blessed with a...

Audi: 20 new EVs by the end of 2025

There could be an entry-level model smaller than the Q4 e-tron planned. The next EV could very well be the Q6 e-tron. The...

Acura Confirms 320 hp for 2024 Integra Type S

The 2024 Type S gets a 2.0L four and 320 hp Acura will sell the Integra Type S only with a six-speed stick Acura...

Volkswagen Says an Even Smaller ID. 1 is Coming to Europe

This announcement comes on the heels of the launch of the ID. 2all Concept. This model should have a starting price of less...

2024 Mercedes-Benz GLA, GLB Get Mild Updates, Mild Hybrid, New MBUX

Benz is updating its smallest crossovers for 2024 GLA, GLB get latest MBUX tech, other upgrades Mercedes-Benz is refreshing its two smallest crossovers. The...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.