Sedans no longer major sellers as crossovers take over
CX-3 saw sales fall to similar CX-30
Mazda has just announced the end of the line for its midsize sedan in Canada. Though the model stayed fresh until the end, and recently added a turbocharged variant that helped turn it into a sports sedan, sales did not justify the continuation of the model.
“As the flagship sedan in our lineup, the Mazda6 represented premium design, performance, quality, and safety, and helped shape the brand throughout the three generations that were sold in Canada. As remarkable a vehicle as the Mazda6 was, it faced adverse conditions in an ever-shrinking segment as consumers abandoned sedans in favour of taller, more versatile crossover vehicles,” Mazda said in a statement.
Production of the 2021 Mazda6 sedan will end for Canada in July of this year, and that’s it for the car. As recently as 2012, the Mazda6 sold more than 5,000 units in the country. A respectable figure. By 2016 that had dropped to just over 2,000, and both 2019 and 2020 saw fewer than 1,500 sales. So far this year, Mazda has sold just 536 of the sedans.
The Mazda6 will also be gone from the US market, and it’s departure will be joined there by the Mazda CX-3. The subcompact crossover has seen sales plummet since the release of the larger and more stylish CX-30, and having two very similar models no longer fit into the company’s plans.
The CX-3 will continue in Canada, and the automaker says that its lineup here will expand with the MX-30 EV crossover and the upcoming new crossover to be built in collaboration with Toyota.