Thursday, September 29, 2022
News Mazda’s Gorgeous Vision Coupe Will Never Be Built

Mazda’s Gorgeous Vision Coupe Will Never Be Built

The Mazda Vision Coupe has fallen victim to profitable SUVs


  • The Vision Coupe was introduced in 2017.

  • It was built on Mazda’s RWD premium platform.

  • It was also meant as the flagship vehicle sporting Mazda’s new Kodo design language.


We were in Tokyo when Mazda unwrapped the Vision Coupe at a special event ahead of that year’s Tokyo Motor Show. To say it took our collective breath away is not a strong enough statement to describe how dazzling the car was. Unfortunately, it’ll never see the light of day.

The Vision Coupe was the follow-up to the RX Vision which surfaced in 2015. By all accounts, Mazda was preparing a very attractive highly-stylized car for production but sadly, the business case, which includes making money, has killed the project.

In a discussion with Autocar, Mazda Europe’s Joachim Kunz said: “This SUV trend is continuing, and even more for Mazda. It’s what’s selling best. It would be very nice… to have the FR [front-engine, rear-driven] concept and six-cylinder engine for a Mazda 6 successor or a large sports coupé. We would like to have it, but at this point in time, it’s most important to sell SUVs.”

2023 Mazda CX-50 First Drive Review: Almost a luxury SUV

And these SUVs are the latest CX-50 and the CX-60, and there are more to come. Not all is lost, in a way, as both Vision concepts did help influence the Kia Concept which did spawn the current Mazda3, hands-down the most beautiful and elegant compact car on the market today.

Trending Now

Top 15 New Cars Priced Highest Above MSRP

SUVs continue to be ultra-hot. Of the 15, only three are cars. News of part supply shortages and production slowdowns continue to make headlines...

The New Lamborghini Urus S Gets 666hp

This Urus needs only 3.5 seconds to reach 100km/h from a standstill. The engine tune is borrowed from the Urus Performante. Ultimate super SUV...

Battery Problems will Lead to a Volkswagen EV Recall

A manufacturing defect has been found in some battery cells This problem affects the ID.4 and the ID.3 Volkswagen estimates this recall to...

The 2024 Chevrolet Silverado HD Gets More Diesel Power, More Tech and a New Interior

The Duramax Diesel engine now makes up to 975 lb-ft of torque LT and higher trim levels receive a new interior to go...

Hertz Ordered 175,000 Electric Vehicles from GM

The landscape of the rental car industry will change dramatically in the coming years, with several new electric car models coming to market. In fact,...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.