McLaren teams up with acclaimed artist Cevin Parker to design a one-of-a-kind wrap for the Artura, combining cutting-edge technology with Parker’s vibrant abstract art.
McLaren collaborates with artist Cevin Parker to design a unique wrap for the Artura hybrid supercar, uniting cutting-edge technology with vibrant abstract art.
The Artura boasts instant torque from its electric motor, a powerful V6 engine, 0-62 mph in 3.0 seconds, and a top speed of 205 mph.
McLaren Automotive, the British luxury supercar manufacturer, has partnered with acclaimed German artist Cevin Parker for an exclusive collaboration, resulting in a unique design for the McLaren Artura hybrid supercar.
Cevin Parker, a self-taught abstract artist based in Berlin, is gaining recognition for his contemporary artwork and recently showcased his talent at the IncubARTor exhibition in Hamburg, Germany. The Artura, McLaren’s first series-production high-performance plug in hybrid supercar, represents a blend of art and future technology, as reflected in its name—a combination of ‘art’ and ‘future’. The car showcases the seamless integration of cutting-edge technology and striking design elements.
The McLaren Artura is a powerful high-performance hybrid supercar, combining instant torque from its electric motor with a potent V6 engine to deliver an exhilarating driving experience. Its sleek, aerodynamic silhouette draws inspiration from modern art, making it an ideal canvas for the collaboration with Cevin Parker.
The collaboration between McLaren and Cevin Parker has produced a masterpiece that will be showcased at prestigious automotive industry and art market events throughout the year. Images of the unique Artura in inspiring locations around Berlin, selected by Parker, will be displayed to captivate viewers with the fusion of art and automotive technology.
Bastian Luehmann, Market Director Central Europe at McLaren Automotive, expressed delight in the exclusive collaboration with Cevin Parker, acknowledging the artist’s extraordinary talent and profound understanding of art. The vibrant combination of purple and yellow used by Parker symbolizes creativity, individuality, energy, and optimism—qualities that resonate with the dynamic personality of the Artura.
Parker shared his enthusiasm for the project, expressing his excitement about combining his two greatest passions—art and supercars—through collaboration with McLaren. He is eager to witness the public’s reaction to their joint endeavor.