The stated reason is for greater exclusivity.
The McLaren Elva retails for $1.7 million.
Production is slated to begin at the end of 2020.
Exclusivity has its price and in this case, McLaren will be paying that price, in a way. Originally, the latest addition of McLaren’s Ultimate Series collection was to be produced in 399 examples however the Woking, UK-based supercar company has since confirmed that the number will drop to 249.
The question is why? Why would McLaren decide to forgo more than $225 million in potential sales? The official response from McLaren is that customers thought that the production number was too great.
In an interview with the Australian Financial Review, McLaren CEO Mike Flewitt said: “The feedback from our customers is that they think the car should be more exclusive than that, so we’ve capped it at 249.” He added that “Exclusivity is key when people are spending a million pounds on the car. Whilst I’m not a great fan of buying these things as an investment, you don’t want them to be losing a heap of money. I get asked all the time ‘How did you decide to build 106 Speedtails, or 375 P1s, or 500 Sennas?’, and it’s a really hard judgment call.”
As we know, these last three McLaren models sold out quickly which leads us to believe that perhaps interest in the Elva isn’t as great as initially predicted. It could also be that the current world climate has affected, albeit temporarily, interest in such cars.
If anything, those who purchase a McLaren Elva will find themselves with an even rarer car than expected.