Monday, March 1, 2021
News Meet DAL-e, Hyundai's AI Virtual Customer Service Rep

Meet DAL-e, Hyundai’s AI Virtual Customer Service Rep

Your robot salesperson is here

  • An AI-powered robot salesperson

  • It will tell you to put on a mask, or help you pick a new car


Hyundai is developing an AI-powered robot that’s going to take over customer service at company showrooms. The robot launched today at one of Hyundai’s Seoul stores and is designed to offer “fresh, pleasant experiences” to customers.

Called DAL-e, for Drive you, Assist you, Link with you-experience, Hyundai says it is a pioneer of automated customer service.

“The DAL-e is a next-generation service platform that can offer automated customer services anytime. It is expected to become a messenger capable of delivering consistent messages to customers in a more intimate and personal way than conventional robots,” said Dong Jin Hyun, Vice President and Head of the Robotics Lab at Hyundai Motor Group. “With continuous updates and improvements, the DAL-e will provide fresh, pleasant experiences to our valued customers in a contact-free environment. Our objective is to enable the DAL-e to engage in a smooth and entertaining communication with customers and present valuable services to them.”

At just over 1m tall, it’s smaller and lighter than what Hyundai calls “other customer service and guide robots in the market,” though we’re not exactly familiar with a great deal of customer service robots.

That digital face gets emotive features for close interactions, and it’s designed to assist customers without other human contact, which has quickly become more desirable during the COVID pandemic. For example, DAL-e will approach a customer without a mask and remind them of the need to wear one. It can also provide information about the brand’s products.

Hyundai says the pilot project is credited with making work easier for staff as well as customers who come during busy times or who don’t want to deal with a human being.

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