Thursday, June 24, 2021
News Mercedes-AMG Using E Performance Badge to Showcase F1 Tech on Road Cars

Mercedes-AMG Using E Performance Badge to Showcase F1 Tech on Road Cars

New electrified performance brand for Mercedes

  • E Performance will include electric turbocharging, battery tech

  • Project One first to get F1 tech for the road, more to follow


To make the link between Formula 1 and its road cars a little clearer, and to show off its new electrified high-performance models, Mercedes-AMG has added a new brand. Called E Performance, the label refers to the technology used in both cars, and yes, Merc says that F1 tech is making it in the roadgoing models.

Mercedes-AMG says it has “direct access” to the multi-championship-winning tech of the Mercedes-AMG Petronas F1 team, and that cooperation will be stepped up to go with the new band, transferring knowledge and tech between the teams more quickly.

he technical challenges in Formula One are tremendous and are thus a fascinating challenge for an engineer. In the elite class of motorsport the current hybrid power units are not only extremely powerful, they also have tremendous thermal efficiency – characteristics that we also pursue in our series models,” said Jochen Hermann, Member of Management of Mercedes-AMG.

First up is an electric turbocharger that Mercedes says has held up under F1 racing conditions, and will now be headed to production AMG car models. Beyond just the forced induction parts, battery components, as well as cooling strategies, will make the trip from F1 to road, with the company calling them a technological parallel between the racer and road performance hybrid models.

Mercedes-AMG is even seconding some of its engineers to help bring the tech back to Affalterbach even more quickly and with better integration.

While the Project One hypercar will bring F1 to the road most directly, Mercedes-AMG says, expect plenty more performance trickle-down under the E Performance branding that will be used on race and road cars. Mercedes also had an AMG GT four-door on display wearing the badge, so expect that to be one of the next to hit the road.

 

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