Sunday, October 2, 2022
News Mercedes and Team Up to Create the WILL.I.AMG

Mercedes and Team Up to Create the WILL.I.AMG

The WILL.I.AMG is inspired by the G-Class and the legendary SLS Gullwing

  • The concept is based on an AMG GT 4-door.

  • This isn’t’s first foray into car designing.

  • The car was built by West Coast Customs.

William Adams, better known as, has teamed up with Mercedes-AMG and West Coast Customs to create a one-off concept known as the WILL.I.AMG. The car, based on an AMG GT 4-door will serve to promote the artist’s Foundation “to help build a STEAM-ready talent pool that will lift families and communities out of poverty.”

Mercedes-AMG and WILL.I.AMG | Photo: Mercedes-AMG has designed a number of extremely unique vehicles over the years and despite being special in many ways, the WILL.I.AMG is almost tame in comparison. Unlike the AMG GT -4-door, this car features two massive suicide doors which are possibly some of the largest ever fitted to a car. Other notable aspects include the G-Wagen-inspired front-end design which sports a bear-like face icon that has been dubbed “BEAR WITNESS.”

The logo refers to’s BEAR WITNESS collection of limited-edition apparel and accessories. They will be available for sale and a portion of the proceeds will go to support the rapper’s philanthropic efforts through his Foundation.

If you are interested in the concept and see how it all came together an extensive six-part documentary series, “DRIVE”, will eventually premiere in Cannes during the 2022 film festival.

Mercedes-AMG and WILL.I.AMG | Photo: Mercedes-AMG

Mercedes-AMG and WILL.I.AMG | Photo: Mercedes-AMG

Mercedes-AMG and WILL.I.AMG | Photo: Mercedes-AMG

Trending Now

Nearly 75% of Potential EV Buyers Still Want the Dealership Experience

The result of the survey is that buyers want both in-person and online shopping options. More than half of those surveyed think the...

A Slight Restyle for the 2023 Toyota Corolla Hatchback

Toyota has just made the first major changes to its Corolla Hatchback lineup for 2023. Recall that Toyota had already revealed its plans for...

Lucid Might Introduce a Midsize Luxury Car in 2025

The Air, the brand’s flagship luxury sedan, is exceptional. Lucid is currently working on their first SUV, the Gravity. Lucid Motors is currently in...

This is a First Look at the New 2024 Hyundai Santa Fe

Once more, Hyundai is revolutionizing its design. By the looks of the prototype, it’s far boxier than it’s ever been. Hyundai’s clearly looking to...

The 2023 Kia Niro Hybrid will Start at $26,490 in the US

Three trim levels will be available Sales will begin this month in the United States The plug-in hybrid and the electric versions will...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.