Thursday, January 26, 2023
News Mercedes and will.i.am Team Up to Create the WILL.I.AMG

Mercedes and will.i.am Team Up to Create the WILL.I.AMG

The WILL.I.AMG is inspired by the G-Class and the legendary SLS Gullwing


  • The concept is based on an AMG GT 4-door.

  • This isn’t will.i.am’s first foray into car designing.

  • The car was built by West Coast Customs.


William Adams, better known as will.i.am, has teamed up with Mercedes-AMG and West Coast Customs to create a one-off concept known as the WILL.I.AMG. The car, based on an AMG GT 4-door will serve to promote the artist’s i.am/Angel Foundation “to help build a STEAM-ready talent pool that will lift families and communities out of poverty.”

Mercedes-AMG and will.i.am WILL.I.AMG | Photo: Mercedes-AMG

will.i.am has designed a number of extremely unique vehicles over the years and despite being special in many ways, the WILL.I.AMG is almost tame in comparison. Unlike the AMG GT -4-door, this car features two massive suicide doors which are possibly some of the largest ever fitted to a car. Other notable aspects include the G-Wagen-inspired front-end design which sports a bear-like face icon that has been dubbed “BEAR WITNESS.”

The logo refers to will.i.am’s BEAR WITNESS collection of limited-edition apparel and accessories. They will be available for sale and a portion of the proceeds will go to support the rapper’s philanthropic efforts through his i.am/Angel Foundation.

If you are interested in the concept and see how it all came together an extensive six-part documentary series, “DRIVE”, will eventually premiere in Cannes during the 2022 film festival.

Mercedes-AMG and will.i.am WILL.I.AMG | Photo: Mercedes-AMG

Mercedes-AMG and will.i.am WILL.I.AMG | Photo: Mercedes-AMG

Mercedes-AMG and will.i.am WILL.I.AMG | Photo: Mercedes-AMG

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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