Thursday, July 29, 2021
News Mercedes-Benz EQC Electric SUV Launch Cancelled For North America

Mercedes-Benz EQC Electric SUV Launch Cancelled For North America

The Mercedes-Benz GLC-inspired EQC has been put on hold for North America based on market developments


  • The original launch was delayed for a year, now called off indefinitely.

  • Benz will focus on the more stringent European markets.

  • The EQS will be the first new EV later this year.


The EQC was a shoo-in as an early entry into the increasingly crowded electric SUV segment Mercedes-Benz. The small luxury SUV would have slotted itself somewhere in the middle of the pack with its announced price-point, power, and range. Unfortunately for North America, Mercedes-Benz has decided to delay the SUV’s introduction.

2020 Mercedes-Benz EQC
2020 Mercedes-Benz EQC Edition 1886 | Photo: Mercedes-Benz

To show how serious Benz was, they’d even priced it at $68,895 back in 2019. The EQC was expected to land on our shores last year but for a number of reasons including focusing on European markets, the introduction was delayed until 2021. Benz now sites market developments as the main reason for indefinitely postponing the SUV’s debut. As before, they’ve opted to concentrate on Europe for the SUV, according to Electrek.

This decision will not hamper the German brand’s plans to launch the large luxury electric EQS sedan later this year. It seems clear to us that demand for the EQC would far outweigh the availability causing supply issues. The EQS, on the other hand, should not generate anywhere as much volume.

2020 Mercedes-Benz EQC First Drive Review: Subtle Revolution

 

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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