Wednesday, July 28, 2021
News Mercedes-Benz EQC Introduction In US/Canada Delayed For A Year.

Mercedes-Benz EQC Introduction In US/Canada Delayed For A Year.

With the exception of Tesla, sales of luxury EVs are extremely slow prompting Mercedes-Benz to delay arrival of EQC.

  • Benz’s decision is, in part, based on dismal sales of Jaguar I-Pace and Audi e-tron.
  • Also in the mix, buyers’ continued doubts on range, high prices, and unknown reliability.
  • The Mercedes-Benz EQC is one of 10 EVs to be launched by M-Benz by 2022.

Daimler has recently decided to ice the launch date of their all-new Mercedes-Benz EQC full-electric SUV. It was expected in only a few months but launching a new and expensive electric luxury SUV in a segment where only the Model X is thriving gave Benz cold feet. Both the Jaguar I-Pace and Audi e-tron are monumental sales flops.

The latter are both priced starting at $90,000 and while it’s a huge sum, it’s still $25,000 less than a base Tesla Model X. In the US, Jaguar has sold 2,418 I-Pace, and Audi has delivered only 4,623 e-tron SUVs, through November. In contrast, Tesla has sold an estimated 15,000 Model X up to September. Up until August of 2019, only 279 Jaguar I-Pace found new homes in Canada.

One has to wonder what’s really in the Tesla cool-aid and how is it that EV buyers are willing to shell out six figures for a car that is essentially eight years old or an SUV that is five years old. In the luxury-car business, if a product is without notable updates after two years, interest and sales may drop precipitously. Not so with Tesla.

Because of these dismal numbers, Mercedes-Benz will thaw the EQC electric SUV for a year, to be launched in early 2021.

Source: LA Times

2020 Mercedes-Benz EQC

Best-selling cars in Canada 2018 - Jaguar
Jaguar I-PACE Global Drive | Photo: Jaguar

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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