Mercedes-Benz has often been criticized for the steep pricing of its electric vehicle lineup. For 2026, the automaker is slightly adjusting course by revising its pricing strategy downward.
Mercedes-Benz revises pricing across its electric vehicle lineup
The EQS SUV sees the largest price cut
In the U.S., reductions exceed $10,000 USD
It’s no secret that Mercedes-Benz has faced challenges selling its EVs. While the EQB found some success, it will be discontinued at the end of 2025. Aside from the electric Sprinter van, the brand is refocusing on models built on the EVA platform—namely the EQS and EQE, offered in both sedan and SUV configurations.
These models have sparked controversy, particularly due to their styling, which many feel strays too far from the rest of the Mercedes lineup and strays from the brand’s heritage. Even Gordon Wagener, Chief Design Officer at Mercedes-Benz, has admitted the design may be overly futuristic.
Mercedes-Benz Won’t Develop a New Platform for the Next EQE and EQS Due to Low EV Sales
Combined with especially high prices in a market that’s growing more competitive by the day, it’s no surprise that EVA-platform models have struggled to gain traction. In the U.S., Mercedes-Benz USA is responding with aggressive price cuts, with some 2026 models priced over $10,000 USD lower than their 2025 equivalents.
In Canada, the price adjustments are more modest. The EQS SUV benefits from the largest cut, dropping from $136,000 to $131,800—a reduction of $4,200. The EQS Sedan sees a $2,500 decrease, going from $136,000 to $133,500. For the EQE models, the decrease is $2,100 for both the sedan and SUV.
| Model | Starting Price 2026 | Starting Price 2025 |
| EQS Sedan | $133,500 | $136,000 |
| EQS SUV | $131,800 | $136,000 |
| EQE Sedan | $83,500 | $85,600 |
| EQE SUV | $92,800 | $94,900 |
