Tuesday, January 31, 2023
News Mercedes-Benz May Cut Some Convertibles And Coupes From Insane US Lineup

Mercedes-Benz May Cut Some Convertibles And Coupes From Insane US Lineup

Mercedes-Benz has one of the largest lineups in the industry, and dealers are fed up

  • Mercedes-Benz coupes and convertibles may get the axe to simplify lineup

  • Report says 7 to 8 models may get cut

  • Both dealers and consumers struggle with the Mercedes-Benz current lineup

Mercedes-Benz is looking into cutting down its vast model lineup to make things easier for its dealers and to reduce its risk in an uncertain retail environment. That’s what Mercedes-Benz USA CEO Nicholas Speeks told dealers during a webinar in June, without elaborating further.

Now, a source who spoke with Automotive News, says the convertible and coupe versions of the C-Class, E-Class, and S-Class lineups are under consideration as well as the CLS. Mercedes-Benz could further trim down its model lineup by removing “one of the AMG GT models”. That probably means the four-door coupe although we are just speculating.

2021 Mercedes-AMG GT 43
2021 Mercedes-AMG GT 4-door | Photo: Mercedes-AMG

It’s no secret Mercedes-Benz has a ridiculous lineup of cars and SUVs, and with demand falling across the board for sedans it’s no surprise it’s looking into cutting down.

Moreover, many of its vehicles compete for the same buyer which creates confusion. The S-Class Coupe and AMG GT sedan are priced about the same, as are the CLS and higher trims of the E-Class. With the CLS and AMG GT combined with the E-Class and S-Class models, Mercedes-Benz essentially has a coupe, convertible, four-door coupe, and sedan versions of its most expensive cars. That’s too much in a market where buyers want SUVs more than ever.

2020 Mercedes-AMG GT First Drive Review: Dialed For Speed

The coronavirus pandemic has hit production hard, further amplifying the problem for an automaker with too many low-volume models to produce. Reports suggested recently that Mercedes-Benz may look to halt A-Class production in North America to focus on the recent GLB.

Having so many models (15 at latest count) also creates headaches for dealers. One dealer told AN that the M-B lineup was like a “menu at Cheesecake Factory”. This can create frustrations for consumers who can’t get the configuration they want without a long wait and a constant puzzle for dealers trying to plan inventory.

2019 Mercedes-Benz CLS
2019 Mercedes-Benz CLS | Photo: Matt St-Pierre

Add to this the need to develop new electrification technology and build less combustion engines in favor of more electric vehicles, and it wouldn’t be surprising to see Mercedes-Benz follow through.

Trending Now

New 2024 Mazda CX-90 Unveiled

Mazda introduces the all-new 2024 Mazda CX-90, its newest SUV with available plug-in hybrid technology   The new Mazda CX-90 will offer two engines including...

Honda Wants to Catch up to Rival EVs by Creating a New Division

The automaker will consolidate its electrification strategy for all of its vehicle development programs on April 1st. Honda will also combine its six...

Porsche is still working on its three-motor Taycan

The current Porsche Taycan Turbo S delivers 750 hp and 774 ft-lb of torque. The super sedans from Tesla and Lucid are already...

Refreshed 2024 Mercedes-Benz GLE Coming Next Week

Refresh should include new styling and new MBUX No revolutionary changes expected for mid-cycle update Mercedes-Benz just teased its next model, but this one's...

Volkswagen Could Build Electric Bronco-Fighter: Report

Production ID Ruggdzz still possible on Amarok chassis Volkswagen still pursuing compact truck electrification Volkswagen's new Amarok small pickup shares its frame with the...
Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.