Thursday, October 21, 2021
News Mercedes-Benz May Cut Some Convertibles And Coupes From Insane US Lineup

Mercedes-Benz May Cut Some Convertibles And Coupes From Insane US Lineup

Mercedes-Benz has one of the largest lineups in the industry, and dealers are fed up

  • Mercedes-Benz coupes and convertibles may get the axe to simplify lineup

  • Report says 7 to 8 models may get cut

  • Both dealers and consumers struggle with the Mercedes-Benz current lineup

Mercedes-Benz is looking into cutting down its vast model lineup to make things easier for its dealers and to reduce its risk in an uncertain retail environment. That’s what Mercedes-Benz USA CEO Nicholas Speeks told dealers during a webinar in June, without elaborating further.

Now, a source who spoke with Automotive News, says the convertible and coupe versions of the C-Class, E-Class, and S-Class lineups are under consideration as well as the CLS. Mercedes-Benz could further trim down its model lineup by removing “one of the AMG GT models”. That probably means the four-door coupe although we are just speculating.

2021 Mercedes-AMG GT 43
2021 Mercedes-AMG GT 4-door | Photo: Mercedes-AMG

It’s no secret Mercedes-Benz has a ridiculous lineup of cars and SUVs, and with demand falling across the board for sedans it’s no surprise it’s looking into cutting down.

Moreover, many of its vehicles compete for the same buyer which creates confusion. The S-Class Coupe and AMG GT sedan are priced about the same, as are the CLS and higher trims of the E-Class. With the CLS and AMG GT combined with the E-Class and S-Class models, Mercedes-Benz essentially has a coupe, convertible, four-door coupe, and sedan versions of its most expensive cars. That’s too much in a market where buyers want SUVs more than ever.

2020 Mercedes-AMG GT First Drive Review: Dialed For Speed

The coronavirus pandemic has hit production hard, further amplifying the problem for an automaker with too many low-volume models to produce. Reports suggested recently that Mercedes-Benz may look to halt A-Class production in North America to focus on the recent GLB.

Having so many models (15 at latest count) also creates headaches for dealers. One dealer told AN that the M-B lineup was like a “menu at Cheesecake Factory”. This can create frustrations for consumers who can’t get the configuration they want without a long wait and a constant puzzle for dealers trying to plan inventory.

2019 Mercedes-Benz CLS
2019 Mercedes-Benz CLS | Photo: Matt St-Pierre

Add to this the need to develop new electrification technology and build less combustion engines in favor of more electric vehicles, and it wouldn’t be surprising to see Mercedes-Benz follow through.

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Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including and as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email


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