Thursday, May 26, 2022
News Mercedes-Benz Thinks the Way to Stop the Chip Shortage is to Buy...

Mercedes-Benz Thinks the Way to Stop the Chip Shortage is to Buy More Expensive Ones

Mercedes will use more expensive chips to curb the shortage

  • The chip shortage mostly affects cheap parts

  • Daimler partnered with Nvidia to develop more advanced chips

  • The rest of the industry is following as well

Daimler, the parent company of Mercedes-Benz, is moving to more advanced and more expensive electronic chips in a bid to escape the current shortage that limits its production.

According to Ola Kallenius, Daimler’s CEO, the parts that are currently the rarest are relatively simple chips that take care of fairly basic functions in cars, like activating the door locks.

Since almost every car on the market requires dozens of these same components, demand is extremely high for them in the automotive industry, but also outside of its, since a big part of the problem is that chip manufacturers are prioritising tech companies who make phones and other electronic devices which use very similar parts,

Daimler thinks this problem could be curbed by using more expensive chips that are specially designed for their function and are thus less in demand.

The company partnered with Nvidia, a tech company known for making computer parts, in order to develop their own electronic chips that will have larger capacities.

These new parts could allow automakers to reduce the number of them used in their vehicles since they could be made to control more than one feature.

Other automakers seem to agree, since they are also beginning to look for partnerships with tech companies in order to secure a more consistent supply of chips.

This is especially important for Daimler because Mercedes-Benz has been the most affected luxury car brand in the United States, with sales falling 21% between July and September when compared to 2020.

Trending Now

Couche-Tard and Circle K to Add Charging Stations to 200 Stores in North America by 2024

The two brands of convenience stores are operated by Alimentation Couche-Tard The company has already added EV chargers to some of its stores...

Ford Vehicles Could Automatically Adjust to the Speed Limit in Certain Areas

The technology uses the GPS to detect areas where the speed limit is lower, such as school zones Drivers will be able to...

Electric Vehicles could Create More Pollution than Gasoline Powered Vehicles due to their Tires

Tires create fine particle dust which seeps in the ground as they wear on the pavement Electric vehicles being heavier than comparable gasoline...

The New BMW Alpina B3 is Exceptional as Always

The updates to the B3 follow the reveal of the facelifted 2023 3 Series. Horsepower is up to 495. That B3 Touring… BMW may...

Cadillac wants to Make its Celestiq Electric Sedan as Customisable as a Bentley or a Rolls Royce

Cadillac wants to target Bentley’s Mulliner and Rolls Royce’s Bespoke programs This means that almost any combination of colours and materials will be...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.