Tuesday, September 27, 2022
News Mercedes-Benz Thinks the Way to Stop the Chip Shortage is to Buy...

Mercedes-Benz Thinks the Way to Stop the Chip Shortage is to Buy More Expensive Ones

Mercedes will use more expensive chips to curb the shortage

  • The chip shortage mostly affects cheap parts

  • Daimler partnered with Nvidia to develop more advanced chips

  • The rest of the industry is following as well

Daimler, the parent company of Mercedes-Benz, is moving to more advanced and more expensive electronic chips in a bid to escape the current shortage that limits its production.

According to Ola Kallenius, Daimler’s CEO, the parts that are currently the rarest are relatively simple chips that take care of fairly basic functions in cars, like activating the door locks.

Since almost every car on the market requires dozens of these same components, demand is extremely high for them in the automotive industry, but also outside of its, since a big part of the problem is that chip manufacturers are prioritising tech companies who make phones and other electronic devices which use very similar parts,

Daimler thinks this problem could be curbed by using more expensive chips that are specially designed for their function and are thus less in demand.

The company partnered with Nvidia, a tech company known for making computer parts, in order to develop their own electronic chips that will have larger capacities.

These new parts could allow automakers to reduce the number of them used in their vehicles since they could be made to control more than one feature.

Other automakers seem to agree, since they are also beginning to look for partnerships with tech companies in order to secure a more consistent supply of chips.

This is especially important for Daimler because Mercedes-Benz has been the most affected luxury car brand in the United States, with sales falling 21% between July and September when compared to 2020.

Trending Now

Volkswagen is Planning to Build 130,000 ID. Buzz EVs per Year

Demand for the electric minivan is obviously strong. In Europe, VW already has 12,500 pre-orders in the bank. How does the saying go? Ah...

The 2023 Honda CR-V has Begun Rolling Off the Assembly Line in Ontario

The CR-V will be made in Ontario, Indiana and Ohio The CR-V Hybrid will enter production in a month The 2023 CR-V employs...

The Mercedes-AMG GT is Officially Done

AMG confirms there will be a successor. The GT was a most successful supercar, more so than its predecessors including the SLS. We got...

The SVH Tundar is a Ridiculous Chinese Copy of the Toyota Tundra

SVH is short for Sino Vehicle Hub. This mini pickup is called the Tundar – that’s not a typo. Over the years, there have...

Subaru 2023 Lineup: Models And Changes Overview

Reservations are now open for the Subaru Solterra EV in the U.S. Mid-cycle refreshes for the Ascent, the Legacy and the Outback. Impreza...


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.