Did you know that Mercedes-Benz has just shy of 90 models for sale in North America? Not all are doing well and some Mercedes-Benz models and trims will be cut.
This is another example of SUV popularity hurting the once almighty car. Over the last two decades, Mercedes-Benz has seen its model lineup double to 15, most of which are SUVs. Their increased share of sales is forcing Benz to rethink a few of its nameplates and offerings. The goal is simple and straightforward enough: cut out the models and trims that aren’t trendy and concentrate on what makes money.
While we don’t know all of the models or trims that will be dropped over the next 12 months, we do know that the SLC is done and may very well be followed by the S-Class Coupe and Convertible. Benz is working on the next-generation SL roadster so not all is lost in the high-end convertible section.
Other models that could be cut are the C-Class Coupe and Convertible. Some trims and options will either vanish or be integrated into remaining variations. We pray that the C-Class and E-Class wagons will be spared… Please Mercedes! No! Leave the wagons alone!
The plan was announced to retailers at a national meeting in Las Vegas earlier in May and although no concrete details are known, one dealer told Automotive News that: “Within the next 90 days, we might see some of those announcements.”
A direct reason for this, as mentioned above, is the countless SUVs that bare the three-pointed star. With a new GLB on the way, an expected new GLA not so far off, a recent GLC, GLE and a soon to arrive GLS, there seems to be little room left over for frivolous coupes and drop-tops.
Audi and BMW also offer countless models, trims and variations. Could they be faced with a similar decision? Seems likely to us.