The investment will support EV tire production.
An estimated 70 new jobs will be created.
Michelin, a top-tier globally recognized tire manufacturer, has announced that it will invest heavily in its Bridgewater Plant in Nova Scotia as part of its ongoing global growth strategy.
The money will work to accelerate the tire company’s move towards sustainability all the while preparing to supply the increasing demand for EV tires. The latter are increasing in size in size to meet performance demands all the while needing to hold a lesser impact on range. The installation of new technologies and equipment in Michelin’s three production facilities will help make this happen.
“Michelin is committed to developing the mobility of goods and people and doing so in a cleaner and more sustainable way,” said Alexis Garcin, president and CEO of Michelin North America, Inc. “With these investments, we will do exactly that: continue to add capacity in the most strategic segments of the tire market to support the transition to electric vehicles and to energy-efficient freight transportation, while further reducing the environmental footprint of our products and our plants.”
The updates will create an estimated 70 jobs in the area and the modernized Bridgewater plant should be operational by 2025.