Jeep is on top in the US.
Rolls Royce is the most globally loved brand.
Ford is also on top of a list…
Brand loyalty is something nearly all humans have in common. Car brands, perhaps above all other types, spark emotions and can and do create cult-like groupings. Whether or not someone owns a vehicle from the brand, we all have opinions on them. In Canada, the brand that is viewed most positively is Mini.
2022 Ford Explorer ST-Line | Photo: Ford
Ask anyone about any brand, and they’ll likely have some form of opinion on the vehicles they sell be it from a design, reliability, or performance point of view. Using Statista and YouGov, and other tools, Compare the Market has determined the most “liked” and “disliked” brands in many markets.
In Canada, Mini comes out on top as the most loved while, interestingly, Ford is number one too, though as the most disliked brand in the land. Ford’s been the best-selling car company in Canada for many, many years. The fact that there are millions of Fords on our roads probably means that more people are talking about the vehicles, albeit negatively.
These findings are far from being valid or logical, at least where the US is concerned. Though Jeep is the favorite, the least-liked brand is SEAT, one that’s never set foot in the country. The study, if we can call it that, also breaks down the “liked” and “disliked” for other countries. Some results are entertaining.
