Outlander is the slowest-selling in the country at 197.7 days.
The second slowest-seller is the Eclipse Cross at 187.7 days.
The industry average is set at 96.9 days.
Mitsubishi, globally speaking, is going through a rough patch that is not entirely related to the pandemic. In the US, the situation is difficult as it’s been discovered two of their more interesting products, the Outlander And Eclipse Cross, are the two slowest-selling new vehicles in the country.
The issues related to this discovery shared by carscoops.com are many-fold. The Outlander is Mitsubishi’s flagship vehicle and technological showcase. When few consumers are interested in the product, it cast a shadow on the brand. In fact, the Outlander suffered a 76% drop in sales in the 2nd quarter of 2020.
The Mitsubishi Eclipse Cross’ position as the 2nd slowest-selling unit is perhaps most troubling. It is recent, “sporty”, well-equipped and yet, consumers are apparently not sufficiently wowed. Here, the blame rests largely on the competition that, for the same money, delivers equal or superior value, technology, and design. As well, the Eclipse-Cross remains relatively unknown as a product.
We expect a new Mitsubishi Outlander to arrive for 2022; Perhaps it will change the SUV’s tidings.