Tuesday, January 25, 2022
News Mitsubishi To Look To Nissan For New Pickup

Mitsubishi To Look To Nissan For New Pickup

Mitsubishi may be thinking about bringing a pickup to North America.

Mitsubishi will be focusing on electrification to try and get back to a place of sustainability and profitability. The success of the Outlander PHEV brought back hope to Mitsu and now the brand is turning its attention to other segments including possibly a pickup.

Wards Auto had a chat with Mark Chaffin, chief operating officer-Mitsubishi Motors North America, where he outlined that they like to add a pickup to their lineup which currently consists of the Outlander, RVR, Eclipse Cross and Mirage. When we spoke with Mitsubishi back in February, they confirmed a 7-vehicle global strategy, but they believed the pickup segment was too crowded and competitive to try and get in short term.

Mitsubishi is no stranger to pickups with a long history of building reliable compact workhorses. Some of you might remember the Dodge RAM 50 which was a rebadged Mitsubishi Triton/L200. The newest member of the Renault-Nissan Alliance has been thinking about returning a truck for North America for a long while – some ten years ago, Mitsubishi loaned me an L200/Triton for week-long test.

The L200 review coincided with the end of the Mitsubishi Raider, aka a rebadged Dodge Dakota from the era. If you’re a truck fan, this one will be a rarity, much like the Suzuki Equator, which itself was badge-engineered Nissan Frontier.

And now we’ve come full circle. Mitsubishi will reportedly look to the Nissan and its next-generation Frontier in order to market their own pickup for North America. The next Frontier is not expected before 2021 which would typically mean that the Mits will arrive shortly after. This same new Frontier bones will underpin the future Nissan Navara, the Renault Alaskan as well as the Mercedes X-Class.

Odds are that this family of trucks will be an impressive one. However, we tend to agree with what Mitsubishi told us this winter. The mid-size pickup segment is a little too crowded right now to spend time and ressources getting a new model noticed.

Mitsubishi Triton Absolute Concept
Mitsubishi Triton Absolute Concept

Mitsubishi Triton Absolute Concept
Mitsubishi Triton Absolute Concept

Mitsubishi Triton Absolute Concept 1
Mitsubishi Triton Absolute Concept 1

Trending Now

2022 AJAC Category Finalists Announced

Three finalists in each category are now known. The overall winners will be shared on February 28, 2022. Every year, the Automobile Journalists Association...

Toyota Believes it Will Miss its Production Targets in 2021-2022

The global chip shortage will be the major cause. Toyota’s business year runs from April to March. They’d plan to produce 9 million...

Cars are Unused 95% of the Time in Canada

A study conducted by Leger on behalf of Turo Canada, the car-sharing platform, reveals that while 83% of Canadians own or lease a vehicle,...

Mitsubishi 2022 Lineup: Models And Changes Overview

An all-new generation of the Mitsubishi Outlander PHEV will soon debut. Redesigned Outlander and refreshed Eclipse Cross went on sale in 2021. No...

Volvo 2022 Lineup: Models And Changes Overview

The Volvo C40 Recharge coupe-like EV crossover is now on sale. New 48-volt mild hybrid powertrains get B5 and B6 badges. Volvo heading...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.