Thursday, January 20, 2022
News Mitsubishi Wants 7 Electrified Vehicles In The Next 7 Years

Mitsubishi Wants 7 Electrified Vehicles In The Next 7 Years

After being passively forgotten for years, Mitsubishi is slowly crawling back to relevancy.

The Japanese automaker sold more than 5,000 copies of its new plug-in hybrid Mitsubishi Outlander PHEV last year, a remarkable and honestly unexpected success.

Duplicating the success of the Outlander PHEV is a necessary step to bringing Mitsubishi back to profitability and the Japanese automaker’s upcoming model strategy reflects that.

Mitsubishi’s offer will consist of 7 models and all will be offered with an electrified engine. This will happen in the next “7 or 8 years” according to head of global planning at Mitsubishi, Vincent Cobee.

In Montreal for the city’s auto show, Mr. Cobee met with the media yesterday to explain his vision of the future of Mitsubishi, but also the industry.

Of the 7 models that Mitsubishi plans to offer in the coming years, there will be various sport utility vehicles with plug-in hybrid technology just like the one found in the Outlander PHEV.

“We have shown with the Mitsubishi Outlander PHEV that the balance between SUV versatility and electric motor efficiency is working and meeting the needs of consumers. You will see more electrified SUVs,” said Cobee.

Mitsubishi intends to produce more SUVs, but also two cars that will feature 100% electric engines. According to Vincent Cobee, the all-electric engine is better suited for a car while hybrid technology is more convenient and better aligned with the needs of sport utility vehicle buyers.

Mitsubishi will continue to offer its mid-size Triton pickup truck, but we shouldn’t expect to see it in North America due to the strong competition in the truck market and strict government regulations.

The Mitsubishi e-Evolution is the first step

The Mitsubishi e-Evolution presented today at the Montreal International Auto Show is the first step in Mitsubishi’s electrification plan. Unveiled last November at the Los Angeles Auto Show, the e-Evolution is powered by three electric motors, one at the front and two at the rear. Mitsubishi’s advanced AWD system called S-AWC is also included.

For the first time in a while, Mitsubishi is moving in the right direction. If the automaker can solidify its position in the growing electrified SUV segment, you’ll see a lot of Mitsu models on the roads in the future.

Mitsubishi e-Evolution Pictures Gallery

Trending Now

David Brown Automotive Shows Off First Speedback Silverstone Edition

Just 10 cars to be built, taking 8,000 hours to build Look combines classic styling with modern chassis David Brown Automotive has just sent...

Audi US Boss Says Brand’s Last ICE Car by 2033

No new gas Audis after 2026 Exec says it is up to automakers to educate on EV Audi has put a hard end on...

More Details about the Tesla Cybertruck will be Revealed on January 26

The new category of fully electric pickup trucks is one that is likely to be successful in the near future. Several manufacturers have already...

Saleen Looking to Build an Electric Supercar

Saleen is on the cusp of launching new products. The next step is funding. The tuner filed with the Securities and Exchange Commission for...

The Manual Toyota Supra Will Come to America, Maybe as Soon as 2022

Toyota had previously announced it could make a manual Supra, but it didn’t know if it would be profitable in America A source...
Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.