The first batch included 15,000 OTA updates.
35,000 more updates are happening now.
There are approximately 66,500 customers currently enjoying BlueCruise.
The hands-free highway driving technology launched in July 2021.
Ford Power-Up technology, or over-the-air updates, has just marked its first year of operation with the gift of BlueCruise. The Blue Oval’s hands-free highway driving technology will have been uploaded to roughly 50,000 vehicles.
Thanks to the updates, Ford customers have already more than doubled the amount of mileage covered on BlueCruise. In June, 4.5 million miles were “driven” while this month, the total distance covered has increased to 10.6 million miles.
“We are rapidly increasing the number of digital vehicles on the road with new services that create ‘always-on’ customer relationships with great software experiences,” said CEO Jim Farley. “BlueCruise is a great example as customers have driven more than 10 million miles hands-free in just one year since we launched the capability and delivered it with a Ford Power-Up software update.”
Ford is using anonymized data insights that customers are voluntarily sharing to make BlueCruise even better by refining visuals, sensing, and steering for more natural performance. Thanks to the data, they know the most frequented hands-free driving highways are between Dallas and Houston, Salt Lake City and Las Vegas, and Cape Canaveral and Ft. Lauderdale.