Certain key markets will be fully electrified at that time.
Nissan wants to achieve carbon neutrality by 2050.
The plan is wide-ranging as Nissan will focus on key markets, namely Japan, China, the U.S., and Europe. The strategy will involve further development of its e-Power hybrid and EV technologies as well as reassessing its production blueprints. The goal will be to electrify nearly all of its products over the next decade.
China is a key pillar in Nissan’s plans to become profitable again, according to Automotive News (subscription required). The world’s largest auto market, along with Japan and the US, will be subject, in large part, to regionalization. The idea being that this should improve cost competitiveness as well as make the products more appealing to the specific markets.
Above all, however, Nissan will continue to pursue battery innovations, including solid-state batteries, for future electric vehicles. They will do the same with their e-POWER hybrid technology to achieve greater energy efficiency.
Nissan CEO Makoto Uchida said: “We’re determined to help create a carbon-neutral society and accelerate the global effort against climate change,” Uchida adds: “Our offering in electrified vehicles will continue to expand around the world, and this will make a major contribution to Nissan becoming carbon neutral. We will continue to drive innovation that enriches people’s lives as we pursue a sustainable future for all.”
Coming soon, markets like the US, Japan, and China will be offered Nissan’s all-new electric Ariya SUV. Nissan’s e-Power hybrid technology is slated to be available in more new products. In China, Nissan’s budget brand Venucia may become an affordable EV brand in the near future.